Association Chat Show Notes: Rachel Sheerin
“Trust Me, You'll Love It: How to sell community and engagement to your members“
Recording date: 8/23/19

At a time when our world needs new solutions for new problems in every industry, collaborating and working together is more important than ever.

And associations have been doing this by providing the communities and relationships that have led the way on these innovations for years. But with more competition for our time and attention than ever before, it takes a more thoughtful approach to sell people on the idea of the work that goes into a community and the value that goes in and out of it.

This week we’re taking a look at community and how to best position it as a benefit an opportunity so that members and prospective members see the value in their engagement – whether it be as a volunteer, Board member, chapter member, or something else entirely!

To help us do that, we’re talking with our guest today, Rachel Sheerin, an international keynote speaker and trainer who is dedicated to helping us all grow, sell and thrive.
Recently named Speaker of the Year by NACE and featured in Inc Magazine, Rachel's high-energy keynotes and programs have served conference and annual meeting audiences from Spain to Seattle, and will soon be seen on the TEDx stage!
Rachel's keynotes and trainings have been raved about by a lot of awesome associations like MPI, ESPA, WRPA and more, and her corporate clients folks like The Ritz Carlton, Hilton, Berkshire Hathaway and more.
Rachel loves associations - she currently serves as International Director of Education for WIPA, is a long time NACE member and likes her margaritas on the rocks.
Welcome Rachel!
So where are people going wrong in their approaches to this most often?
What do we need to understand about selling in order to be more successful at it?
How can people find out more about what you are doing and where can they best connect with you?
Thanks for joining us today, Rachel!
Thanks to all of YOU! I hope you’ve learned something helpful today that will help you! Please join us next time and...
Until next time, everyone...keep asking questions to learn every day.
As Joseph Campbell once said, “The cave you fear to enter holds the treasure you seek.”

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Please watch: "Valuegraphics: Revolutionize Your Marketing Strategy with David Allison | Values-Driven World 🌍"
https://www.youtube.com/watch?v=CtaCKnRQ070
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