In this episode, Association Chat host KiKi L’Italien interviews Tyler Gates about Augmented Reality and Virtual Reality (or AR and VR) for marketers of nonprofits.
Tyler is the Managing Principal at Brightline Interactive, President of the DC Chapter of the VR/AR Association and a visionary for the applications of VR/AR.
#VirtualReality #AugmentedReality #immersivetechnology
Want better member value? Better training? Want to improve your advocacy efforts? How might immersive technology fit into the solution?
"Virtual reality can create the ultimate empathy machine." - Chris Milk
From a Wired article, "Is Virtual Reality the Ultimate Empathy Machine?" https://www.wired.com/brandlab/2015/11/is-virtual-reality-the-ultimate-empathy-machine/
“We are entering an era that is unprecedented in human history, where you can transform the self and [you can] experience anything the animator can fathom,” says Jeremy Bailenson, director of Stanford University’s Virtual Human Interaction Lab. “The research shows it can have a deep effect on behavior.”
Bailenson’s team is running a research project called “Empathy at Scale” that explores ways to design, test, and distribute virtual reality projects that teach empathy. Experiments include whether seeing a 65-year-old avatar of yourself prompts you to save more for retirement. (It does.) Or if seeing the world through the eyes of a color-blind person will make you more willing to help him or her than if you just imagined it. (Again, yes. Twice as willing, in fact.)
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Please watch: "Valuegraphics: Revolutionize Your Marketing Strategy with David Allison | Values-Driven World 🌍"
https://www.youtube.com/watch?v=CtaCKnRQ070
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