This week on Association Chat, host KiKi L’Italien sits down with Dana Freker Doody, owner of Inktide Solutions, and Shameka Jennings, principal and chief events officer of EventsNoire, to discuss outsourcing as a means of saving resources and preserving a strong culture and morale at associations and nonprofits. This interview explores what smart, effective outsourcing looks like in 2025 — from event strategy to marketing and operations — and how association leaders can incorporate consultants (on a part- or full-time basis) to breathe new life into their organizations with fresh perspectives and delegate tasks that are mission-critical. This isn’t just about cutting costs — it’s about amplifying impact.
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