In this live-streamed episode of the Association Chat Podcast, host KiKi L’Italien sits down with Tahira Endean, Head of Program at IMEX to talk about her new book "Our KPI is Joy: How Live Events Catalyze Happiness, Productivity, and Trust".
About Tahira Endean
Tahira is a curious event designer and curator of education for the MICE industry. She is passionate about global travel, intentional event design and the integration of technology into our lives and events to enhance the human experience. Tahira wore her “Association Hat” as Head of Events for SITE from 2019 through the pandemic and until we returned to events fully in 2023. Change is inevitable and in 2023 Tahira put her passion for life-long learning into practice to earn an MSc in Creativity and Change Leadership, building upon her industry certifications, Instructors Diploma, Event Management Diploma and Bachelor of Hospitality Management. Tahira continues to educate the next generation, teaching Event Strategy and Design at BCIT. Stay curious, be kind and always say yes to anything with bubbles!
Our KPI is Joy: How Live Events Catalyze Happiness, Productivity and Trust
In a divided world, can live events be the spark that reconnects us?
Join Association Chat host KiKi L’Italien in conversation with Tahira Endean, globally respected event designer, educator, and advocate for purposeful gatherings. With a passion for global travel, creativity, and integrating technology to enhance the human experience, Tahira challenges us to think beyond logistics and see events as powerful catalysts for joy, trust, and collaboration.
Drawing on her leadership with SITE during the pandemic, her MSc in Creativity and Change Leadership, and her work teaching the next generation of event strategists, Tahira will share bold ideas on why joy must be a core metric—and how associations can design events that don’t just inform, but transform.
Tune in Wednesday, July 16, 2025, at 11:30 AM ET for an energizing conversation on the future of events, why joy is serious business, and how we can design gatherings that bring people together in lasting, meaningful ways.
Don’t miss this chance to rethink your event strategy—and maybe say yes to a little bubbly along the way!
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