High intelligence is often perceived as an antiquated way of identifying people. In reality, it’s so much more. As pop culture has embraced high intelligence and Geek Culture thanks to the popularity of the Big Bang Theory, House, Scorpion, etc. American Mensa is taking this opportunity to inform and engage a new audience who are not as aware of the organization.
Join KiKi L'Italien and Trevor Mitchell as they talk about how the organization is leveraging these cultural influences to enhance its brand through new partnership and licensing opportunities, as well as how the membership is shaping the perception of high intelligence.
About Trevor Mitchell:
As the Executive Director/CEO, of American Mensa, Ltd. and the Mensa Foundation, Trevor Mitchell provides leadership toward the achievement of the American Mensa’s mission, vision, strategy and annual goals and objectives. Trevor is responsible for the general, day-to-day administration of the affairs of the organization. He serves as chief executive officer for staff and the chief administrative officer for the Board of Directors (the American Mensa Committee or AMC)
and its subsidiary Foundation (Mensa Foundation), and is charged with implementing policies and programs that benefit the society. In this role, Trevor works with the AMC in developing strategies which support the mission of American Mensa, developing and implementing the strategic goals and objectives of American Mensa, and enabling the AMC to
effectively fulfill its governance function.
Prior to the move to American Mensa, Trevor served in various roles during his 8 years at ARMA International, association for records and information management professionals, with the most recent being that of Executive Director of Membership & Technology.
Throughout his career, Trevor has been active in the association management profession as well as in industry events. He is currently involved with the American Society of Association Executives (ASAE). He is a member of the Texas Society of Association Executives (TSAE) and serves as a Director on the Dallas Fort Worth Society of Association
Executives (DFWAE) board. He has also contributed to several publications and presentations around the country on various association management topics. Trevor is viewed as a thought leader and expert within the association community in bridging current and future business trends to traditional association management practices.
Trevor earned the Certified Association Executive Designation in 2012.
Trevor is a graduate of Columbia College in Missouri, where he obtained his Bachelor of Science in Business Administration in marketing and management. He completed his executive Masters of Business Administration degree from the University of Missouri-Columbia in May
2016.
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https://www.youtube.com/watch?v=CtaCKnRQ070
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