Membership Surveys During Crisis | How to Ask The Right Questions

When everything is uncertain, questions abound. But which questions you ask can make a world of difference. What are the essential conversations you must have right now within your association?

For this episode of Association Chat, we'll explore the questions you should be asking yourself, your volunteer leaders, and your members right now. We'll discuss the role of qualitative and quantitative research in times like these and when data is helpful or harmful.

GUESTS: Glenn Tecker, Robin Wedewer, and Paul Meyer
WEBSITE: https://www.tecker.com/

Quote from the episode:
"They have a choice between actively engaging in work that's intended to shape a desirable future for themselves, or allowing themselves to become a victim of that future. The challenge, of course, is that the future is the one thing you can never know for sure. So what we find are those associations that successfully navigated through those periods of time, found the right balance between responding to the immediate issues the change created, but simultaneously taking the time to think about what's coming over the horizon. But since there are so many unknowns, the answer to what's coming over the horizon can be multiple. So strategy becomes more important than ever except that strategy needs to be developed for alternative scenarios. So what you look for in research are those changes that are occurring that folks believe will continue to occur over the horizon, and then probe those pages to see what those what needs will be created as a result of that new behavior. And hopefully find within those needs, either challenges that will have to be addressed on behalf of the members, or more likely and perhaps more attractively opportunities that may exist for the association to be of service that didn't exist within the previous environment. What we're trying to do then is to gather behaviorally based information rather than just opinions of individuals and to gather it from a wide variety of populations that may have some insight into changes that are occurring. So Research becomes the knowledge based foundation for consideration of what the possibilities are, as well as consideration of what responses may be most Yukio given that context."

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Please watch: "Valuegraphics: Revolutionize Your Marketing Strategy with David Allison | Values-Driven World 🌍"
https://www.youtube.com/watch?v=CtaCKnRQ070
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