Join Association Chat's KiKi L'Italien for a candid conversation exploring how associations can overcome the challenge of keeping members engaged in our digital-first world.
Mats Persson from Umbraco and Jake Toohey from Adage will discuss practical approaches to personalization that go beyond basic "Dear [First Name]" tactics - what Jake calls "the white whale" that everyone requests but few implement effectively.
In this discussion, we'll explore:
- How associations function as "content factories" and can deliver tailored experiences to members without breaking the budget
- The critical role of security in your digital ecosystem
- Real-world examples of successful personalization strategies that drive member engagement
- Best practices for integrating your CMS with association management systems (AMS), CRM tools, and other critical components
- How data-driven decisions can improve content relevance and overall member experience
Whether you're considering a website redesign, member portal enhancement, or simply looking to get more from your existing digital tools, this conversation will provide actionable insights rather than conceptual theories.
We'll show tangible examples of what effective personalization actually looks like in practice for association professionals at all technical levels.
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