In this live-streamed episode of the Association Chat Podcast, host KiKi L’Italien sits down with Bruce Rosenthal, Founder and Consultant at Bruce Rosenthal Associates, LLC, to discuss his new book, "Mastering Association Corporate Sponsorships: How to Create Strategic Partnerships that Add Revenue and Member Value."
About Bruce Rosenthal
Bruce Rosenthal is a corporate sponsorship strategist who helps associations create transformational sponsorship and partnership programs that drive revenue, enhance member value, elevate brand visibility, support mission fulfillment, and ensure long-term sustainability. As Vice President of Corporate Partnerships for a national association, he led a shift from transactional to strategic partnerships. Since 2016, Bruce has consulted on program evaluation, competitive analysis, package development and pricing, prospecting, implementation, and training. He is the author of Mastering Association Corporate Sponsorships: How to Create Strategic Partnerships that Add Revenue and Member Value and is a recognized thought leader in the association space.
"Mastering Association Corporate Sponsorships: How to Create Strategic Partnerships that Add Revenue and Member Value"
With external funding under strain and member expectations on the rise, associations must rethink how they engage sponsors. In this episode of Association Chat, host KiKi L’Italien sits down with Bruce Rosenthal—renowned corporate sponsorship strategist and author of Mastering Association Corporate Sponsorships—to explore what it takes to transform transactional sponsorships into high-impact, mission-aligned partnerships. Bruce breaks down key strategies for packaging, pricing, and positioning sponsorships to increase revenue while delivering real value to members. Whether you're refining an existing program or starting from scratch, this conversation offers a masterclass in creating sustainable, strategic corporate partnerships.
Join us June 25, 2025 at 11:30am ET for a conversation you don't want to miss.
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