Ten years after calling for radical change in their landmark bestseller Race for Relevance, authors Harrison Coerver and Mary Byers released an expanded 10th anniversary edition—a guidebook for association leaders navigating a post-pandemic world.
Race for Relevance provides a bold, no-nonsense look at not only the challenges facing associations but the actions they can undertake to thrive, including:
- sizing and populating your board for thoughtful, effective decision making
- focusing on member markets you can serve well
- zeroing in on the products and services that reflect your mission and that you can deliver consistently and effectively
- embracing a digital-first approach
Join Association Chat for an interview with the authors on September 14, 2021, at 3 pm ET.
-~-~~-~~~-~~-~-
Please watch: "Valuegraphics: Revolutionize Your Marketing Strategy with David Allison | Values-Driven World 🌍"
https://www.youtube.com/watch?v=CtaCKnRQ070
-~-~~-~~~-~~-~-