Have you become more active in online groups over the past year? Maybe you’ve become more active and less of a lurker since gathering in person hasn’t been as easy to do over the past year. Or have you tested out new online social media platforms, like Clubhouse, and connected with others that way?
Many have.
In fact, online community platform, Higher Logic, shared in a report in late 2020 stating, “At the beginning of the pandemic, we saw 81% of our customers get a significant uptick in online community engagement. And since March, we've seen a 33% increase in usage and new members across our platforms.”
Associations have been built around the concept that they exist to serve and support the members who all support a common mission and as we move past a year in which associations were forced to move much of their member interactions online and into a virtual environment, but what does all of that mean for the state of online community in 2021?
Marjorie Anderson is an online community strategist who specializes in building community in the association and nonprofit space. She is the founder of Community by Association, an organization committed to the advancement of community professionals in associations and nonprofits. She is also the Product Manager for Community at Project Management Institute, a professional membership association shaping the project management industry.
Website: https://communitybyassociation.com
Twitter: https://twitter.com/MarjorieAyyeee
LinkedIn: https://www.linkedin.com/in/marjorie-anderson-she-her-62749920/
Show Notes:
- INTRO [00:00]
- When we talk about communities for this discussion, what are we talking about? [05:15]
- What are your thoughts on the impact of this past year on online communities? [08:21]
- How do you prove the ROI of community? [15:56]
- Community connection to live events [21:55]
- What kind of research is happening now for people following the online community world that we should be paying attention to? [27:52]
- How might we address that challenge of size and scalability as association community leaders? [34:01]
- What is one of the biggest mistakes associations can make as it pertains to online community?
- What are the traits of a strong and healthy community?
- What kind of trends are you seeing in regard to online community overall and specifically in the association sector?
GovLab's 2021 The Power of Virtual Communities
Report: https://virtual-communities.thegovlab.org/files/DTR_report_en_EN.pdf
#onlinecommunity #cmgr #associations
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