On this episode of Association Chat with KiKi L'Italien, ASIS CEO Peter O'Neil and ASIS Director of Communications Andy Cutler talk with KiKi about how their association is making these tough decisions during the current COVID-19 pandemic. While advocating for associations and marketers to avoid being tone-deaf during this disruptive time, Peter and Andy share what's working, what's not, and what's next for messaging to association members and staff.

This is Part 1 of a two-part episode. Be sure to check back for Part 2!

SHOW NOTES:

How Peter discusses the ever-evolving crisis of COVID-19 when planning and communicating with staff and key stakeholders [7:00]
The most important thing for the ASIS team right now [10:02]
How to communicate without seeming indifferent or tone-deaf [11:25]
How this time is different than others when communicating [11:48]
Frank Zappa quote (a first for Association Chat) [12:12]
Steps ASIS has taken on messaging [13:39]
The difference between marketing and communications! [14:22]
How ASIS is currently marketing their Annual Meeting of over 20k people (very carefully) [14:34]
Here's what everyone should do... [15:26]
"Let's talk about revenue" [17:34]
Members are unencumbered by three things... [19:21]
Prediction for the association industry 18 months from now... [20:53]
Who else needs to be in the room? An argument for collaboration. [26:23]

QUOTES:
“Without deviation from the norm, progress is not possible.” Frank Zappa [12:12]

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Please watch: "Valuegraphics: Revolutionize Your Marketing Strategy with David Allison | Values-Driven World 🌍"
https://www.youtube.com/watch?v=CtaCKnRQ070
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