What are the secrets behind the ASAE Gold Circle Awards? Marketing, membership, and communications play a vital role in associations—whether to connect with members, keep them informed of important issues, or raise awareness of programs and initiatives. The Gold Circle Awards recognize creativity and innovation in these efforts. Recipients are recognized at ASAE’s Marketing, Membership & Communications Conference, and winners' best practices are highlighted and shared throughout the year.
What does excellence look like in an age where marketing, membership, and communications could represent everything from direct mail campaigns to augmented reality? How are submissions judged and what is the experience like from the winner's side?
For this chat, we invite you to take a look for yourself as we talk with our special guests, Paula & Chris:
Paula Gonzalez is the director of member relations for the Produce Marketing Association (PMA), a global trade association representing the fresh produce and floral industries and she is currently serving as vice chair of the ASAE Gold Circle Awards Committee.
Chris Young is high school division director at DECA Inc. He has more than ten years of professional experience in association management, specializing in the education sector. As a member of ASAE, he (and his organization) is a three-time Gold Circle award winner. (Just as a special side note, bragging on Chris a little bit, he is also a 2016 USAE and Association Forum Forty Under 40 honoree.
Association Chat (est. 2009) is an online community and weekly chat that takes place on Tuesdays at 2pm ET on https://www.crowdcast.io/kikilitalien. You can connect with the association community throughout the week on Twitter using the hashtag #assnchat or through the Facebook Group.
Find out more about Association Chat at http://associationchat.com/. (*"Cheekily" hashtagged from the beginning! #assnchat – yes, we know what it looks like and no, we aren't changing it.*)
KiKi L'Italien serves as host for the chat with regular guests and quarterly live events along with creative collaborations with industry thought leaders.
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Please watch: "Valuegraphics: Revolutionize Your Marketing Strategy with David Allison | Values-Driven World 🌍"
https://www.youtube.com/watch?v=CtaCKnRQ070
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