Don’t Be Boring: Performance, Coaching, and Community in Podcasting

Dave Jackson:
Ask the podcast coach for February 7, 2026. Let's get ready to podcast. There it is. It's that music that means it's Saturday morning. It's time for Ask the Podcast Coach, where you get your podcast questions answered live. I'm Dave Jackson from theschoolofpodcasting.com and joining me right over there. Not Jim Cullison.

Announcer:
No.

Dave Jackson:
Look what I found. It's Glenn the Geek from the Horse Radio Network. Glenn, how's it going, buddy?

Announcer:
Good. Everything's great here. How about you, Dave?

Dave Jackson:
We're having fun. It's Saturday morning. It's a little Ask the Podcast Coach. And, Glenn, you're in Florida. And I know I was in florida about whatever, three weeks ago. It was like 50. Then I went to Texas thinking it's going to be warm, and it was 40. What's the weather like in Florida these days?

Announcer:
We've been in the twenties a couple nights this week. So you didn't even get here for the cold. Nice. But, Dave, before we do anything else today, can I do something?

Dave Jackson:
You can do anything you want, man.

Announcer:
This is for you. This is something that we play on our daily show for. Well, you'll. You'll hear it from the podcast to the barn.

Dave Jackson:
Here's some hidden birthday wishes to keep you warm. Hope it lasts all year long. Happy birthday, friends. There you go. Yes.

Announcer:
Oh, and a horse, Dave.

Dave Jackson:
And a horse. Yes. This is my last day of being 60. I turned 61 tomorrow. So, yes, as Chris says here, it's Glenn the Geek. I could actually. Glenn the Geek. Glenn the Geek.

Dave Jackson:
If I can find the right button here. Yes, you are on my rodecaster.

Announcer:
Don't be boring.

Dave Jackson:
There you go.

Announcer:
And I still stick with that. Don't be boring.

Dave Jackson:
Excellent. Well, are you drinking anything today?

Announcer:
I'm drinking water. Does that water.

Dave Jackson:
Well, it's close enough.

Announcer:
It's in a mug. In a coffee mug.

Dave Jackson:
There you go. That's a fine one. Let's get that mug on the air. Although it doesn't say Based on a True Story podcast. We'll get to that in a second. But usually we have Jim, pour some coffee. And that coffee pour, or in this case, water sip is brought to you by our good buddy Mark over at Podcast Branding Co. Because you know they're gonna see you before they hear you.

Dave Jackson:
And the beautiful thing about Mark, I've used him for a lot of my artwork, is the fact that it makes you look professional. It's not, you know, hey, if. If your artwork looks like it's done in Crayon. Then what's the rest of the podcast going to be like? And Mark has done thousands of artwork for podcasts and actually if you need a whole website, he can do that to anything that is public facing. Then you just go over to markodcastbranding Co. Because not only is he an award winning graphic artist, he's a podcaster. And holy cow. And Glenn, are you ready for this? He's Canadian, which means he's polite.

Dave Jackson:
So when it's time to really look your best and make a great first impression, there's only one place to go and that is podcast branding.

Announcer:
Do tell him a few times about branding stuff. Yeah, and thanks to you, I heard about it here.

Dave Jackson:
There you go. And even though we don't have a coffee mug, we do want to say thanks to our buddy Dan over at Based on a True Story podcast. It is. He is so in my brain now. Anytime I see a TV show or something come on and the screen goes black and it says Based on a True Story, I think, oh, I wonder if Dan is going to talk about this on his podcast because that's what he does. It's kind of like part history and part movie review. And you find out that, wait, there weren't real witches in like, you know, whatever, whatever you're looking at. So check him out over@basedonatruestorypodcast.com I gotta.

Announcer:
Give Dan a compliment because I've listened since episode one and love his show. He knows that. I've emailed him several times about it. But I love history, love that show, love the way he does the show. And he's a good, he does his research. He's a good interviewer, actually. So, Dan, good job.

Dave Jackson:
Well, we do have a question already this morning from the one and only the content creators accountant Ralph Esteppel. He says, I've been told from my new speaking coach that I'm overspeaking the mic. I get it and I see what she is saying. I don't get it. What do you mean by overspeaking? I get what she's saying, but how do you correct it? I think this will help many podcasters. Well, first you got to define what is overspeaking.

Announcer:
Does he mean this where he's right up on it doing the singer thing?

Dave Jackson:
That could be, but that usually, I mean, even right now, I'm usually a little closer to the microphone, so. And Dan says, thank you very much. Yeah, it is a good show Based on a True Story podcast. So, yeah, I'm not sure. And it just Dawned on me if I would find it, I would launch it. But I don't have zoom going this morning. So if you wanted to jump in, you could, but you can't because I don't even know where the zoom window is. On the fun thing about Ecamm.

Dave Jackson:
Oh, here it is. It's over here. I will start a new meeting. Ecamm. You end up with 37 little windows all over.

Announcer:
I could never do it. My brain doesn't allow me.

Dave Jackson:
Yeah. As someone who is definitely probably a little add, I'm talking about being too loud or too stressed. Well, too loud is easy. That's just where you look at your, you know, your lights in your software or whatever you're using, and you shoot for yellow and never go red. There's that. Stay consistent with your mic places. This is just something. I know that if I'm going to get loud, I just know I'm automatically going to back away from the microphone.

Dave Jackson:
And you'll see singers. There was. I forget who it was at the Grammys, but they had to hit a high note. And all of a sudden the microphone went from right up next to their mic to, like, about a foot and a half away. And you're like, that's not even picking up anything. And then they builded out this note. So that's part of it is that. And just know when you.

Dave Jackson:
You know, when you get a little jazzed up because. What do you mean? YouTube is not a podcast. I'm going to back away from the microph a little bit. I don't know, Glenn, what do you do to kind of same thing?

Announcer:
Yeah, I learned that actually from my co host on the morning show. She was in top 40 radio in Atlanta for 10 years before she came over here to make no money with me. And she would. She's very good at that. And she gets very animated. And as soon as she gets animated, she backs up and she knows right when to come back in. She learned that in radio. So, yeah, I learned that from her.

Dave Jackson:
And I see what. This is it, Ralph. This is something you just do. She said it's about pitch. And I found I just need to speak normally. And, yeah, so a lot of people.

Announcer:
When they're jazzed up, speak in a higher voice. I get that.

Dave Jackson:
And Ralph knows this, and Ralph knows I love him, but there are times when Ralph will get fired up and he'll start talking up here, and the problem is he never goes back down. And then everything is super excited. And now you sound like that guy trying to Sell windows this Sunday. You know, you're like, if you want something to sound like. If I want to sound jazzed up, I have to go back down to normal. Because people ask me all the time, how do you do a solo show? And I said, think about it like a phone call, and your friend is on the other side of the desk, and they're like, dave, I just heard you came back from the novel marketing conference. How was it? And then you just tell them, now, I do my best. And if you listen to any of my shows, it's always podcasting sense.

Dave Jackson:
I start up here, and about a minute and a half in, I'm back down to here. I'm just talking about this, but I'm trying to add a little more inflection. I'm not thinking in my head. Dramatic pause. But there are times when I don't know. My brain just knows to throw in a pause here. And plus, I just listened to a show that I should have loved the episode. And it was obvious that this was scripted, and it wasn't, that the person sounded like they were reading it.

Dave Jackson:
They actually had a lot of voice inflection. They just never took a breath. He just kept talking and talking, and this is that. And here's some more stats. And the stats are great. And this is up, and that's down. And this is really information that Dave should love. But he just kept talking.

Dave Jackson:
And on occasion, he would mix in music. But I was like, it sounds weird. It was a little too perfect, like.

Announcer:
Well, you also need those breaks. I don't cut those breaks out of my show. I leave them in because I think your mind needs the breaks to absorb what was just said before we move on. So I know there are people that are some of our listeners that. That automatic, you know, that have the apps that can take the pauses out, and that's fine. But for my mind, I need those breaks just like you do. I'm the same as you that way.

Dave Jackson:
Your brain needs a break. Yeah.

Announcer:
Yeah, I agree with you, by the way. The other thing, too, is I, you know, I did stage. That's what this is up here. Yeah. This picture is. You know, I did stage performing for 10 years, and one of the ways. I don't know if he wants to spend the money on it, but a voice is a wonderful thing. And we.

Announcer:
We had voice coaching because we were on stage, we had to learn to project number one to four or 500 people without a microphone. But then we also had to learn to come down, you know, and. And and to pause when pauses are needed. You know, obviously, improv theater helped. Training helped that, but also learning how to use your voice properly helped that. So.

Dave Jackson:
So how do you talk loud without shouting?

Announcer:
You can talk loud without shouting.

Dave Jackson:
Yeah. It's just.

Announcer:
Did it there.

Dave Jackson:
I was gonna say I'm doing it now. It's just.

Announcer:
Okay. Using my diaphragm instead of going here, you know, I'm still talking louder, and then I can come down to there, and then I can talk really quiet, where you really have to listen to me now.

Dave Jackson:
Right.

Announcer:
So you can do all of that with almost out without changing the inflection at all. Whereas, you know, if you're not used to it, you're going to be yelling.

Dave Jackson:
Right.

Announcer:
And that makes a difference, too. And I just broke everybody's eardrum. Thank you. You're welcome.

Dave Jackson:
That's why we have compressors. Yes. Dan says for audio only. I think some of that is warranted, though, because the opposite. He's got a good point. If you don't have any inflection, then you're monotone, and you're just talking like this, and there's not enough. Yeah, there's a little inflection here, but not much. And it's like.

Dave Jackson:
Yeah. So that's. And Ralph says. Right, exactly. It was an aha moment for me this week, so I wanted you to share this with others. Yeah. It's a performance, but, you know, it's if. Especially because there are a couple things you can do to accent things.

Dave Jackson:
Number one, if I want to get across via audio that I was stressed out, I can start talking faster because I wasn't sure which door to pick. And there were three doors, and one on the left and the one on the right looked good, but I'm talking a little faster. And then when you finally go to make the choice. Dramatic pause. I chose the right door, and as I opened it, so it's just storytelling. So that's another way. It's not always I have to scream and shout. You can do that with pacing, you can do that with tone.

Dave Jackson:
And like Glenn said, you know, there are times when you want to really get up on the mic, and it just, you know, it adds that whole, you're in their head. That's the beautiful thing. Most of the time, you're in their head because of earbuds. So that comes in handy, you know?

Announcer:
You know what I've always said since the beginning of when we started podcasting, it's entertainment first, education second. Yeah. If they're not entertained, they're not hanging around.

Dave Jackson:
Yeah. Dan says the key is not to overdo it. As with all things in podcasting, it kind of depends.

Announcer:
He doesn't overdo it on his show. He does it very well without overdoing it because he's talking about history, you know, and he's talking about. And he has some guests. Some of his guests. Sorry, Dan. Some of his guests are much more animated than others, so he makes up for it with the guests that are less animated. Dan has to step in and take that role of making it a little more exciting and a little less monotone. And he does a good job of that.

Dave Jackson:
Yeah, because especially if you get a historian on not. Not typically known for their high level delivery. You know, back in the 1800s.

Announcer:
Yeah, we figured it out, Dave. We've interviewed over 7,000 people on our show, and authors are either fantastic or the worst interviews that you ever have because they can write, but they can't talk. So it's our job to either one, edit it down to five minutes or two to help them be more animated. That's part of our job as host, is to help them sound more animated. And we do that by being more animated ourselves. We provide the animation. And sometimes they pick up on that and they follow along or we'll ask them a question that's totally off the wall that they didn't expect and that forces them to come out of their head and out of their marketing pitch that they've done a hundred times. And now all of a sudden we have the real person.

Announcer:
Unless the author that's doing another interview about their book.

Dave Jackson:
Yeah, Always fun. Chris from castahead.net, i had to train myself to think that podcasting isn't necessarily radio. A little dead air and pauses are okay. Yeah, it's really weird when I listen to. I haven't listened to him. Here's a great way to lose your audience. We always talk about consistency. And Jim Rome used to be everywhere.

Dave Jackson:
He was a sports guy and he got paid and moved to a different network. And that network moved him all over the place to where I couldn't find him. But he used to have all sorts of. Just as he's figuring out what to say next, there'd be this like seven second pause, a little bit like Paul Harvey back in the day. And it was just him figuring out what to say next. And you're like, oh, like he's. You'd look at the radio like that's still tuned to, you know, 10, 20am or whatever. Whatever it Was so Jamie, because she.

Announcer:
Came from regular radio.

Dave Jackson:
Yeah.

Announcer:
We'd have pauses. She. I could see her twitching. She was just twitching at any pause. And I was like, jamie, the long ones I can cut out. We can do that.

Dave Jackson:
Yeah, that's true. Ralph says, yeah, the pauses are key. I also think it would help people as they are getting started. I guess I wanted. I waited too long to get a voice coach. I just did, and it's amazing. I would love to know what. I would love to know what she said that I didn't, because it sounds like she's saying what.

Dave Jackson:
I'd given him somewhat of that voice. So it's. And sometimes you need to hear it more than once. I know when I was married, I. There were times when I heard. It's like the fifth time, I'm like, oh, so what you're saying is this. And she's like, yes, that's it.

Announcer:
So we have to exclude marriage from that. Yeah.

Dave Jackson:
Yeah, that's it. All right. One more question for. One more question for now. And Ralph, you can. You know, you can always keep. Anybody can send in questions. I see you're using your hands when you speak.

Dave Jackson:
And she told me to stop doing that. That's dumb. Now, wait a minute. Ralph's doing a video show. And even with that, that's dumb. Be authentic. If you talk with your hands. Talk with your hands.

Dave Jackson:
Like, that's.

Announcer:
I don't know why she said that.

Dave Jackson:
It makes your hands look huge on video. I guess they are. Well, my hands are about the size of my head. I'm a guitar player. Like, you know, I got big hands.

Announcer:
I used to do an audio, and we use. Jamie does it, too. We use our hands all the time.

Dave Jackson:
Yeah. The only thing I hate about it is when I do this, you're like, it's because. And you bump the mic and you're like, sorry, I do that too.

Announcer:
I'll be going, oh, well.

Dave Jackson:
And you know what they say, Big hands, big gloves. All right. Yeah. Do. Chris says, do a side podcast using. Oh, my goodness. Asmr. Asmr.

Dave Jackson:
And you'll learn how to slow down. I've only listened to maybe 15 seconds. Have you ever heard of ASMR?

Announcer:
Yeah, and I'm not. I'm not. It's not my thing. Yeah.

Dave Jackson:
Mouth noises will make. Yeah.

Announcer:
If we. If we played everything, we cut out, it would be asmr.

Dave Jackson:
Ah, there you go. Ah, here's the difference. She from Ralph. He says his voice coach told him to speak lower in my chest. That was the Key. There we go.

Announcer:
That's from the. From the lungs. Yep.

Dave Jackson:
Yeah.

Announcer:
Yep. Hey, can. Can I change it? I gotta talk about something I'm so excited about.

Dave Jackson:
Oh, let's hear it.

Announcer:
It's this right here.

Dave Jackson:
Oh, yes. Hold on. Let me. Let me get you up on. Yeah, because here's. We were talking. I'm gonna. I'm gonna break my own rule here.

Dave Jackson:
And we usually don't say we were talking before we hit record because that makes the listener sound like they. They were left out, but we were kind of talking. What did you use to drag in? Because one of the. One of the things. Let me tell the Glenn the Geek story. My fate. One of my favorites. Glenn goes to the top horse thing, you know, event and says, I want to be the official podcast of.

Dave Jackson:
What was the name of the horse thing?

Announcer:
Well, we do the trade shows. Yeah. So, yeah, it's. It's called wesa. So it's the trade show where wholesalers and manufacturers meet retailers. It's held in Dallas. I just attended my 39th trade show with them. And by the way, I do host their podcast now.

Dave Jackson:
Oh, nice.

Announcer:
Yeah. And my wife hosts their other podcast, so it's kind of a family business.

Dave Jackson:
And so tell the story. The first time you went there, they give you what, a table in the back.

Announcer:
We had a table in the back. We eventually got moved up to the main floor, but we had a table in the back. And I would carry two trunks of equipment to be able to do the show. This is 17 years ago. I would carry two chunks of equipment. It'd be all this equipment. It'd be heavy. We'd have to drive because we couldn't.

Announcer:
We couldn't fly with it. So we did this show, and I would do the show with these two trunks of equipment. And even to last year, I was carrying two mics and the P4. And then you'd have to go and I would do the interviews in the booths of the manufacturers. And this is a big show. There's 14 floors. There are thousands of manufacturers there. So I'm doing interviews for their show of new products that are on there.

Announcer:
And I'd carry my two microphones and my P4, and I'd have to carry them around and hand them. I got to tell you, Dave, how many times I handed that mic to someone and they accidentally switch it off. Oh. And I didn't know it. So I'd get home and halfway interviews. Had one for Voice mine. Yeah. So then I.

Announcer:
Rob Walsh interviewed me at podfest, and he Used the Rode Love Mike that connects to your phone.

Dave Jackson:
Yeah.

Announcer:
And I gotta tell you, this was a godsend. It was so nice when I used it at the show. I. We didn't even clip it to the lapels. I just had them hold it right. Right.

Dave Jackson:
Oh, wow.

Announcer:
Below them. And I said, don't tap on it. Don't move it. And they didn't. It sounded fantastic. Now this connect. You. You actually set these up on an app on your phone.

Announcer:
Yeah. So what I did is I put on. I had it. There's three levels of noise reduction you can do. You can do severe, you can do middle. You can do nose. No noise reduction. Well, we're at a trade show.

Announcer:
I want some noise. The listeners expect some noise when you're out on an event, and you should have some noise when you're out at an event. They want to hear that atmosphere. So I had it in the middle one. I changed after two interviews to the most severe, and that was perfect. It sounded fantastic. So this saved. It was 100 bucks.

Announcer:
It saved me so much hassle. I got to tell you, this was a godsend. That's the best thing I've heard about in years.

Dave Jackson:
And I think it's around 100 bucks, if I remember right.

Announcer:
99 bucks. Yep. All the colors. Rob Walsh told me to get it in this color because he's like me. I would leave them with on the lapel of the person and walk away. And I'd have to track down where I left it. So you just see it. So you don't leave it there.

Dave Jackson:
That's true. Somebody's got a black shirt and you clip a black. The good news is it doesn't show up that much in the video. The bad news is you walk away and then you're walking around to every person with a black shirt going, excuse me, do you have. Oh, no, sorry, not you.

Announcer:
I know myself, so it's been fantastic. I love this thing.

Dave Jackson:
Yeah.

Announcer:
And I'm not getting paid. I don't have an affiliate code.

Dave Jackson:
I do. I just put it in the chat room. Dan says, does the Rode lav mic record locally? No, it does not. The dji mics do. And the DJI mics, I had them and stupidly sold them because I wanted something that would work directly. I forget what. I had the big pager looking wireless things from Rode and those tied directly into the rodecaster, which I eventually got rid of those. And now I have the micro.

Dave Jackson:
The other cool thing, if you're doing video, Rode has an app and you can basically set it up to where it'll use both your cameras and you just hold it between the both of you and then the labs go into the app and you end up with this.

Announcer:
Cool.

Dave Jackson:
Basically a built. In short, it's some pretty cool stuff. And if you haven't heard, Rode is getting set sometime this summer. If you have the Rodecaster Pro, which is the one with four inputs or the Rodecaster Duo, they're getting ready to come out with this thing called videocore. And all it is, it's the guts of their video switcher. And you gotta realize this is not for like this, like Zoom calls. This is when you're doing in person things and you can basically take the buttons on the Rodecaster and turn them into video switchers.

Announcer:
That's cool.

Dave Jackson:
Yeah. And from what I understand, it's gonna be less than 400 bucks, which is not cheap. But compared to buying that thing straight out, it's pretty cool. Yeah. Todd the Gator says I just bought them. Dave, that's a fantastic price for a lav mic. Yeah. So it's.

Dave Jackson:
I was surprised. I also have these, the Hollyland and also you might try the Rode mics. There is an app on your phone from Zoom that has a very obvious name that is escaping me right now. Handy Recorder. Zoom. Handy Recorder. That I can actually use these microphones, the little Hollylands. And it gives me separate tracks and it records in wave and all sorts of fun stuff.

Dave Jackson:
So you might see if once you connect the. The Rode mics. Can I use them in other apps?

Announcer:
Yes, you can. I use an app called. And I've used it for 10 years. High dash Q. Never heard of it. Dash Q. It's so nice for recording and it. It picked up the mics instantly.

Announcer:
I didn't do anything. I like that because some of these apps don't allow you to name the file when you save it. It just saves a file.

Dave Jackson:
Right.

Announcer:
This allows me to name it. So when I get back with 40 files from a trade show, I don't want to have to go through and figure out which one is. This way I can save it immediately with the name. It does terrific. It uploads as a zip file directly to drive. It's just nice. High Dash Q. I think I don't know how much it costs because I bought it so long ago and I've never updated it because I didn't want any update to screw up what it already does.

Announcer:
You know how updates are. So I like it the way it is. Don't update it yeah, that's the one I use.

Dave Jackson:
Daniel says he likes the Hollyland. This is what I have. The. The. I always. It's really long. The Lark M2s and the Mic itself. I don't know if I can get enough light.

Dave Jackson:
It's. It's like the size of your pinky thumbnail.

Announcer:
Yeah.

Dave Jackson:
And it's really tiny. And it's another one that if you pin it on, it sounds okay. But you. I. I have noticed if you just hold it, you. You get your S's and T's back. You kind of get. It's a little muffled when it's under your chin, basically on your.

Dave Jackson:
Your shirt.

Announcer:
But nonetheless, people hold it. It has to be about a foot below their mouth because that's where they're used to having it. It's. And you know, the other thing, too, is these have. The road has clips and magnet. It's both.

Dave Jackson:
Yeah. Yes. That's really cool. Yeah.

Announcer:
Yeah. And the other thing. And I'm not selling these, but I'm so excited. The other thing is the cases is Charger. So it'll charge up to four times with the case.

Dave Jackson:
Nice.

Announcer:
So I used it for two solid days and it was down 10%.

Dave Jackson:
I gotta love that. Even better. I can't find. Yes, I did. I just found it. I bought these little gizmos. It is. See if I can hold this up.

Dave Jackson:
It is a usb. Yeah. And what it does, it just extends it because I don't want to take my phone out of my case. So I just flip it up, put this little gizmo into it.

Announcer:
And now I didn't know about that because I had to take my case off to use this.

Dave Jackson:
Yeah. And that just drives me. And it's not hard to take my phone out of the case. I just hate doing it. And I think I got four of these for, like, ten bucks. And I was like. Which is good because you lose them on a regular basis. You're like, wait, it was just here.

Dave Jackson:
So I now have one in my little Hollyland bag.

Announcer:
All right, thank you. I had to take my case off, and then my phone felt weird. It does.

Dave Jackson:
You're like. You're like, if I drop this now, we'll shatter into a million pieces.

Announcer:
Exactly.

Dave Jackson:
Yeah.

Announcer:
I was so paranoid the whole weekend.

Dave Jackson:
There you go. Yeah. Chris says I feel like I'm on an Amazon livestream. Yeah, that's his gig. Dealcasters. Yeah.

Announcer:
We need to start that. Dave, you and I can make a fortune.

Dave Jackson:
Yeah. Well, Chris and his co host do a live show. And they live stream on Amazon. So. Glenn, is that high Q drive. What is it? I think you said it was hi.

Announcer:
Q. Yeah, hi, Q. So it's on Android. Because I have an Android.

Dave Jackson:
What? What did you. What? Hold on. I got to get the noise effects here and hopefully it'll work today. It does. There you go. Our awesome. We just got a huge super chat. Happy birthday, Dave says, Ralph, thank you for all you do.

Dave Jackson:
We all benefit from the show each and every week. So. Wow. Wow. 100 bucks. 100 clams. I say back in the day, make me look bad.

Announcer:
I didn't send him anything.

Dave Jackson:
You sent me your appearance here today. So there you go. Wow.

Announcer:
Thank you so much that you're younger than me. I thought we were the same age.

Dave Jackson:
Nope, 61 tomorrow. So. And it's one of those where if we get bad weather tomorrow, it's because of me. I am. I mean, I. Here's one thing. We'll take a slight tangent, but it's. I'll try to tie it into consistency because we always say when you show up, it's important.

Dave Jackson:
You're part of the routine. It never failed. February 7th, we would get a foot of snow. And Glenn is the only person I know of from podcast that's been in this room and he knows my street is a mountain and my. My driveway is another mountain off the mountain.

Announcer:
So if it's snowing, terrified to take back my car out of your truck. Yeah.

Dave Jackson:
And my grandma of on my mom's side would like, my mom would call everybody, we're canceling David's birthday. We'll just do it when it's nicer out next week or whatever. And grandma was like, heck, no. And grandma would show up. And so it's one of those things. At the time, I didn't get it. But I also know when you're seven, the logic of it's too bad out for people to get here doesn't really ring. And so if you can make it to your kid or grandkids thing, make it to your grandkids thing because it's one of the things I really.

Dave Jackson:
I look back now and go, man, Grandma was cool. She, you know, trouble. She's like, no, it's your birthday. I'm going to make it here. And off she would come in her. Do you guys remember Ambassador cars? I remember. I forget who made it, but it was some Ambassador car. But anyway, so.

Dave Jackson:
But she was consistent. She never missed a birthday. So there you go.

Announcer:
Well, we parked on your street. My wife said we had Our big truck. Remember we were hauling our RV and we parked on our street. Your street. My wife said, can we. Will it roll down the hill? I said, well, none of these other cars are rolling down the hill, so I guess we'll be okay.

Dave Jackson:
Yeah. You just got it.

Announcer:
You.

Dave Jackson:
You learned to tear to steer your tires towards the curb. So in the event that park thing comes out. Yeah, we haven't had anybody do that, but. Yeah. John says, isn't it today the 7th? Yes. Technically, it's not my birthday. Tomorrow is. Daniel.

Dave Jackson:
I don't know. If I had an affiliate, I could probably. I probably bought them on Amazon. I don't have that one right with me, but if you just Google. I think it's just USB C extender, maybe. I just remember it took me a while to find them, and I got a bag of four for $10, and I was like, perfect.

Announcer:
So I need that.

Dave Jackson:
Yeah.

Announcer:
It cost me money.

Dave Jackson:
Well, you know, that's. It's. I. I purposely don't go to App Sumo anymore because I kept buying things that I kind of didn't need, and I don't go to music stores. I remember when I was in my 20s, when you're like, you have almost no bills, and then what feels like a lot of money. And I just. I had one guy that just called me Mr. 90 Day, same as Cash.

Dave Jackson:
He's like, oh, there he is, mister. I'd walk in and like, how much is that guitar? And he'd be like, hell, well, this one's 600 bucks. I was like, oh, man. He's like, 90 day, same as cash. I'm like, oh, I can afford that. All right, let's go. So you got to be careful with that. Let's talk about this other.

Dave Jackson:
This new thing. When did this roll out? Your. Your networking? The. The podcast network alliance sounds like a superhero thing. Networkers unite.

Announcer:
We need a big P on a shirt. I think that could mean a lot of things. So maybe not. So.

Dave Jackson:
There we go.

Announcer:
Podcastnetworkalliance.com about five years ago, Sonny, do you remember Sunny?

Dave Jackson:
I do remember Sunny.

Announcer:
Yeah. So Sonny and I met up, and we both were part. We both own networks, and we were like, we need a group of independent podcast network owners that could get together and learn from each other. Because we're. We're kind of a small group at that point, and we formed this alliance, and it's been very informal for the last five years. We met every month for the last five years. There's been about 20 of us. They get together Every month.

Announcer:
And we talk about what's working, what's not working, what should we do different, you know, who's using what tools. It's just with strict. How are you doing it? You know, commissions, all of that stuff. Host pay. We talked about everything there is involved in running a network, and we decided that we were going to take it a little more seriously. And several months ago, we all voted to make it a nonprofit. So it is now a nonprofit. We are getting more serious about getting the word out about it, about becoming a more educational arm.

Announcer:
We also see that there's a lot of very corporate networks that are kind of taking over the space and that we, as independent networks, need more voice. So we're also doing it to get more voice into independent networks and, you know, to give us a larger voice with advertisers, number one. That's one thing also with brands and things like that. Plus, it is an educational thing where we all do learn from each other. And so we're now opening it up to people. If you go to podcastnetworkalliance.com it costs like 250 bucks for the year to. And you have to be a person that either runs or owns a network. It can be anywhere from two shows.

Announcer:
We have networks that are a thousand shows. Wow. You know, mine. Mine is small compared to most. I'm at about 40 shows. So it's everybody in between. And there's all different. There's all different genres.

Announcer:
There's all different types of networks from people that own their own shows to people that don't own any of the shows. So it is interesting. I've learned a lot. I have changed how I run the network based on things I've learned from the network, from the alliance. So if you do run a network, I encourage you to either email me directly glennorsradionetwork.com or go to the website. There's a little form you fill out on the website, and we can get you more information about it. But we're building it now. It's kind of like the old days.

Announcer:
I want to talk to you about that, too. At PodFest, I met a lot of people that were from the original days, right when you go to the awards and all of that. And we were. You know, I forgot, Dave, how much we built this thing called podcasting. We were making it. We had no idea what we were doing. We were. There were no rules.

Announcer:
We made it up, you know. You know, I, more than most, probably made it up because I violated all the rules that the loose Rules that there were. But I kind of think that with this alliance now and with the. With being independent networks, we are in the space that we were 15 years ago. We can build this, you know, independent networks to be a thing, to be a much more cohesive unit. We're really at the beginning of this, and we really can build it to what it needs to be, and we can do it together. And that's what I kind of think of it as well.

Dave Jackson:
We were talking about this yesterday at the school of podcasting, and I. I'm looking to see if there are other types. I always say there's one type of network is kind of like back in the day, and we didn't even do it on purpose. I would talk about Daniel show, Daniel would talk about Ray's show, Ray would talk about my show. Then I would talk about Ray, just because we're all listening to each other's show. So it's kind of a unofficial. Let's talk about. So it's cross promotion.

Dave Jackson:
And then you have people that do a network because, hey, I do a show about Star Trek. So do I. So do I. So do I. So you group them all together so that you can maybe get a sponsor, because alone you don't get enough downloads to get a sponsor. Are there other types of networks or is that kind of really the. The main two?

Announcer:
They're the main two. Theirs are the main two. Then there are some directories out there that call themselves networks, but they're more directories, you know, where they'll have 10,000 shows that nobody has signed a contract to be on that network. Right. They're all just part of a directory. And I consider that as a kind of third stage standoff thing. We won't even accept directories into the alliance. You have to really have a network where you have contracts, where you have agreements with the shows that are there, whether, you know, it's for ad sharing or, you know, in some networks like mine, we own some of the shows, so we pay the hosts, we own the show.

Announcer:
And then we have some shows that are owned by others that are part of the network and they're on an ad sharing kind of basis. So there are different types of networks. And, you know, there are some good networks and there are some networks I've seen that have what I consider some shady practices, which I don't need to go into here. But we try. I think what we're also trying to do with the podcast network alliance is come up with some guidelines for a good network. So that when people, when somebody's looking at joining a network, they could go here as a resource and to look at the different types of networks and what you should look for when looking for a network.

Dave Jackson:
Yeah, because in the book Fake Noise by Eric Newsom, it's a great book by the way, he talks about networks and he says so many people think I will join a network and get big. And he said networks don't make small shows big, they make big shows bigger. Is that pretty much? Yeah.

Announcer:
That is so true. And we have, you know, some shows come to us, you know, they're getting 20 downloads now and they think that in two weeks after joining the network they're going to get 10,000. It's just not the way, even if we cross promoted, it's not the way it works. You know, it's interesting too, I. At PodFest, Dave, I don't know if you, I don't know what you picked up on this time. We haven't talked. I know you talked about PodFest the last time you were on, but we haven't talked about it since we were there together. I noticed a different in demographics that were there.

Announcer:
There were a lot more people our age than younger at this. At this particular podfest, it tended to be an older group. And the ones I were talking to there, there were a lot of them that were retired and now talking, doing a podcast about the podcast about the thing that they had in their career.

Dave Jackson:
Right.

Announcer:
They'd done all their life and we're starting a podcast about that. I. So I saw a lot less 20 year olds than I did older people on this one. And that's been a change, I think since, since COVID time. When we saw a couple of podcasts after that were all 20, 30 year olds, this one aged a little different. I'd love to see the stats from PodFest on that.

Dave Jackson:
Yeah. I've always thought from day one of the school of podcasting, I thought I would get a 25 year old entrepreneur that was using podcasting to grow their business. And I have a few of those. But overwhelmingly what happens, it's empty nesters. It's people, they're like. And they've got a huge amount of experience, they've got some money in the bank and they've got something to say and a lot of it is like, oh for Pete's sake, somebody's got to say this kind of thing and they fire up a podcast. So yeah, it's funny when you go to a group coaching at the school of podcasting Everybody looks like me, you know, now we do have some younger people. And what I love to see, when I was at this book conference a couple weeks ago, there were.

Dave Jackson:
Because that one, everybody is 60, it's nothing but white hair and they're all female. He said it was like 60, 40 female to male, which is actually mostly, it's usually 80% female. But they'd actually attracted some men there. But there were I think three that were. If they were 22, I would have been. I mean, they were young. And what was cool is in talking in this case it was Sarah. Like Sarah was 22 and had her act together.

Dave Jackson:
And I was like, I can't wait to see where Sarah ends up in like 20 years. Because she's like, no, I'm doing this and I got that and I use this. And then she's using all the tools, but she's using them to enhance her talent, not be her talent. And I was just like, oh, I want to see where you end up in 20 years. Because it was just really, for me it was like, oh, all is not lost. You know what I mean? It's like not all young people are like me when I was 20 doing really stupid things. So that was enticing. So what's your perfect candidate for the network? The alliance?

Announcer:
Excuse me, Anybody that owns or operates a network and what we do for the entry fee, you get two spots. So if you have two people, you know, two of the management of the network, they can both be, they can both be part of the alliance. So anybody that runs a network and it can be any size network, you know, we're looking for the small to end. Small to medium sized independent networks is what we're really gearing it toward. I doubt iheart's gonna join anyway, you know, so we probably don't have to worry about that. But. But that's who we're looking for.

Dave Jackson:
Well, and I can't remember, I think it was Lou Mongello and then Nick, the CEO of Pod Fest. And I can't remember if you were standing there or not, but they were talking about the pro, the Super Jumbo deluxe sessions that go on. And they said it was going really good. And what I'm dying to know is how do we get that information? Which understandably is like, I guess from what I understand it's so great because everybody puts their cards on the table. It's really transparent. So obviously we can't say, oh, and by the way, this network makes X amount of money. Like we can't do that. But how do we get that information down to the little folks so that they can be the next pro people that come along?

Announcer:
Okay, so that's a good question. About five years ago, I went to Chris, Chris Komitzos and I said, look, I said, there's a lot of us like David I who go to these conferences and we learn stuff, but we're at a different level. We, you know, we're at a different level than the beginner. We've been doing this a long time. So we need sessions for the people who are making their living doing podcasting. And that's where pro came about. And we have done it up to this point. I hear they're changing it a little next year as an invitation only kind of event.

Announcer:
And it's more expensive. I think this year was $1500.

Dave Jackson:
Yeah, it's a lot of money.

Announcer:
Yeah. And there's a reason for that, right? It's the pros people are making a living doing this. And we had 30, 35. And this year Katie Kremitzos and I run the pro and it's a whole day session and what we do is break it up into hours and then each hour of the day we have a 10 minute talk by somebody on that particular topic. AI, of course, was a big one this year.

Dave Jackson:
Sure.

Announcer:
And then for the rest of the hour, it's open roundtable. Everybody puts their cards on the table. Everybody's sworn to secrecy. Nobody can repeat anything that said during that day outside that room. James Cridlin was there and he had to ask special permission to get in the room. And I had to, I had him put his hand on a bible and swear to secrecy. Yeah. You know, and he did.

Dave Jackson:
That's a little nerve wracking, letting the press into a. James is a good guy though. Yeah.

Announcer:
You know, though, you know, I was around, we were both around when James went first to PodFest to and said he had this little newsletter when he first started and you know, we've liked him ever since. And so he was actually a good part of that conversation because he is aware of everything happening in the industry. So it is truly meant for the full time professional people. And I hear they're going to announce it a little more next year and it's probably going to be a little more open that exists. It'll still be expensive, but for those that want to attend, it'll. It'll be open. So.

Dave Jackson:
Yeah, that, that would be because on one hand you go, oh, you should, you should record it. But then you won't get that information because nobody's gonna put their cards on.

Announcer:
The table if it's being recorded with each other.

Dave Jackson:
Yeah. Interesting. Yeah. Ralph says it sounds like a secret society. Is there a secret door? Secret door, knock, handshake.

Announcer:
They have a guard at the door, actually. Where is that?

Dave Jackson:
That's funny. Yeah, Randy. Randy said, did Krindlin's hand get burned on that Bible since he saw Anti Religion? I don't think so. Oh, also, speaking of Randy Black, if you go to. Oh, no, I can't remember. It's podnews.net Let me see if it's in my history. James has come up with a way, because I'm kind of bummed that the whole podcasting 2.0 thing was streaming satoshis kind of got it kind of got sidelined, I guess we could say. Yeah.

Dave Jackson:
Podnews.netrunway and James has some sort of software where you can somehow. And this is why I talk to James. I go, you're missing a few things for. I always call myself. I forget my own nickname. Now. Aunt Marge will say, like, if it's not ready for Aunt Marge, it's not ready for the public. And so when you get people like Randy and James that really can nerd out on this stuff, I'm like, it's not ready for Aunt Marge yet.

Dave Jackson:
But it'd be great if we could get that streaming satoshi thing back up. And it seems like James using Strike, not Stripe. This is where it's fun, because Stripe with a P is the credit card thing that everybody use. Strike is this financial thing that ties to your bank. It's a whole other thing. But it sounds like James has found a way to use Strike because the bad news was there was a company that. It's funny because we're all like, we need to keep it decentralized. And then there was one company that did all the bitcoin stuff, and they started getting so much bitcoin running through their system, they're like, we're kind of worried that the US Government is going to come sniffing around us.

Dave Jackson:
And so they were like, we will take any customers unless you're from the US and that was kind of like the whole thing just kind of ground to a halt. So, yeah, Randy says Strike works well, but doesn't support keysend. See, we're already into nerd talk. That vast majority of feeds. Yeah. So, yeah, Aunt Cheryl. There you go. Aunt Cheryl.

Dave Jackson:
Yes. Because there actually is an Aunt Cheryl in Florida, of all places. It's my brother's I guess I would make him her aunt in law.

Announcer:
She's probably my neighbor.

Dave Jackson:
Could be. So. Well, I tell you what, before we get to. I did a fun little thing with ChatGPT that I want to play with Glenn with. Just to play with. But before we do that, we will talk about our awesome supporters. And you can be an awesome supporter by going to askthepodcastcoach.com awesome. Like these lovely people, I believe if this is alphabetical, there it is.

Dave Jackson:
Horseradionetwork.com it's at the bottom of that. Thank you, Glenn for being that. And since he's not here, Home Gadget Geeks, you got the content creators, accountant, all sorts of awesome supporters. We appreciate that. And if you didn't know it already, the show is brought to you by the school of podcasting, where you get courses, coaching and community all in one place. And if you're worried about it, there's a 30 day money back guarantee. Use the coupon code, coach when you sign up. And if you've already got a show and you need some honest feedback, I'm going to start calling this the moderately warm seat.

Dave Jackson:
Because the last two I've done, there were some things I found, but everybody thinks I'm going to rip them to shreds. I'm like, no, actually you do a lot of good things, but you forgot to do this one thing. Check out podcast hotseat.com and if you go to ask the podcast coach, what you're looking at is PodPage. And if you want to try pod page, it's simple. Go to trypodpage.com or learnpodpage.com that's where I'm the head of podcasting. And if you're like, hey, no Jim today? Well, you can always find Jim over at TheAverageGuy TV where he's doing Home Gadget Geeks. And now it's time for, in some cases, everybody's favorite parts. And that is, it'll be interesting to see if.

Dave Jackson:
See, it's weird because I have all these windows, but ecamm somehow doesn't put its own windows on the screen, so it's kind of cool. But anyway, who will it be? Our featured supporter of the week? Will it be Craig from AI Goes to College? Or some guy named Glenn over at Horse Radio Network? Or Jody over at Audio Branding? Well, we're going to spin the wheel and she goes, and it might be Jody. Hang on. Jody.

Announcer:
Oh, is it?

Dave Jackson:
No. Which is actually appropriate because it's going on right now. Jody from Audio Branding. Check out that show. But this is Keep the Flame Alive, which is great because the Winter Olympics started yesterday and I saw where the ladies from Keep the Flame Alive are at the Olympics, which is cool. Yeah. So they talk about the Olympics year round and Keep the flame Alive. Check it out.

Dave Jackson:
If you are into the Olympics, they really like the Olympics and they cover it in ways that probably the mainstream people kind of aren't doing as great. So keep that in mind. And so many windows, Glenn. And the fun thing is I move my teleprompter so where it's still in the middle of my machines, but if you look at my Mac, it's set up to be the first prompter is the teleprompter. And then my left screen and then my right screen. So I'm never sure which way to drag my mouse to get things to go where I want them to go. And then it's like, oh, well, that's right. Go left.

Dave Jackson:
But anyway, if this show. He said, clicking his mouse, pressing his key. But there we go. If this show has saved you time, it saved you money, maybe we even saved you a headache, maybe, just maybe, we made you giggle today or we kept you educated. Well, then you can go over to askthepodcastcoach.com awesome. And become an awesome supporter today. Glenn, you know a little thing about having a separate group of paying members you call yours?

Announcer:
We call them auditors.

Dave Jackson:
Auditors, yes, because you use them to audit the show. Now, is there also a horse name? Does auditor mean something in horseland?

Announcer:
When you go to a clinic in the horse world and you either ride in the clinic, you can be a rider in the clinic, or you can audit it. So you're watching. You pay a lesser amount just to watch somebody else ride and get instruction. So that's how we got the name auditor, and we've called them auditors ever since. You know the other thing, Dave? I know we've talked about it, but it's been a while. We also have a focus group for our show, and I don't know why more shows don't have focus groups. So we have about 20 people and it's. This is a daily show.

Announcer:
Keep that in mind. We have about 20 people that are in the focus group. They have their own Facebook group. They're in there for six months. They commit to six months. And what we do a post for every episode. We do. And they comment on every episode we do like the guests, not like the guest.

Announcer:
What was today's good thing? What was today's Bad thing. You know, where did we fail? Where did. What was really good? And so we get about a dozen comments on every episode we put out. They're sworn one to secrecy, and they're also sworn to tell the truth. So we. We get a lot of feedback that is very important. We've changed the show because of some of the feedback. You're always going to have the outliers.

Announcer:
You're gonna have one or two that didn't like something. One or two that really liked it. And then we look at the middle. What is the middle saying? And if the middle is. Is leaning toward they didn't like that segment, then we're going, okay, we need to do something about that segment. And then we go back and ask them, okay, you didn't like the segment. What can we do to improve it? And they come up with ideas we never thought of. If you have a core.

Announcer:
If you have a Patreon community or, you know, you have a Facebook page with a core group, just ask, who here wants to be part of our focus group? And after six months, they have the option to stay in our case because it's a daily show, it's a commitment, or they can. They can bail out. And I go back to our. Our Patreon community and ask for more volunteers. And we've been doing that for years, and it's been one of the most helpful things we have ever done.

Dave Jackson:
Yeah. Rich Graham says so many secrets. Yeah. I'm here to tell you, Glenn has an open door to the school of podcasting, because every time he shows up, he'll say something. And I'm like, so, like, when you went to that group, how many? Because so many people are worried. This is what stops. I swear, so many people about asking their audience is they're afraid, A, nobody will reply, or B, they'll get two people. To which I always say, John Lee Dumas, who made so much money in podcasting, he moved to Puerto Rico.

Dave Jackson:
If I remember this right, his first meetup was at an In N Out burger. And he had like four people. And I'm like, it only, you know, it starts with something, you know. But do you remember back when you started that how many people you. You had?

Announcer:
Yeah, we did it after the Patreon, after we had Patreon started, and we might have had 50 Patreon people. And we went to that group to get the first focus group. Now we have, I think, 700 in Patreon. Wow. So we went to that group first. The thing is, if they're paying to support you through Patreon. They want to help. And if you say, hey, look, you're going to have a voice, to be totally honest about every episode, I do.

Announcer:
They really want to help because they want to be heard. Your listeners want to be heard. Good or bad, they want to be heard. Right. And usually with your Patreon group, you're not going to get any ones that are totally either direction. You know, you're going to get, you're going to get the more down the middle people. So we, we like, we like having that group to draw from and it's kind of nice because we have a large group to draw from. I mean, we don't have the biggest Patreon community of podcasts for sure.

Announcer:
I mean there's a ton bigger than ours. But they're a dedicated group. They have their own Facebook group. There's 50 posts in there a day. They're, they're, they've developed their own community and they've developed their own subgroups. There's 27 subgroups off of that auditor group that they're, they've started for micro things that horse or rider health. They have their own health group in there. They have their own weight loss group in there.

Announcer:
They have their own mental health group in there that's very active. And they have all started those subgroups. So it's that we gave them a place to be a community. And you know, the hardest thing we had, if you're starting your own private group for your, for your show at which we wanted to be private, we want it to be only the Patreon supporters, is we had to decide early on when somebody posted their first post. It wasn't about horses, it was about divorce. And I said, I went back to the, to the crew and I said, what do we do here? Do we let that go? And the vote was let them be a family. Families talk about other things other than horses. And that was the best decision we ever made.

Announcer:
They've now they've formed their own family in there and it's a free space to talk about.

Dave Jackson:
Well, I remember once I was talking about polls and I said something like, be sure to include everyone, including if you're. And we're saying Patreon, it could be supercast or whatever group you're using. And they said, well, those people, obviously those people are going to say they like the show. And I go, and who do you want to take care of? These people are not only saying they like the show, they're giving you some money. I'm like, let's keep those people happy, shall we? So, yeah, it's one of the dumbest things I ever did. And looking back, I laugh. Is towards the end of my show, I asked a poll, do you think this is too long? And if you think about it, anyone who would have answered yes has already left. So if you're going to do a poll like that, you might want to do that at the beginning of the show.

Dave Jackson:
But it wasn't until I'm like, hey, everybody here said it was great. I'm like, oh, you know what? I did that, like, with, like, five minutes to go. Like, anybody who thought it was too long has already left.

Announcer:
Dave, you know the biggest complaint we get? We get two complaints on our horses in the morning show. Keep in mind, it's an hour, five days a week. Okay? The two complaints we get are the show's not long enough. That's the one complaint we get most often. People want it to be longer. And the second complaint we get is we have too many guests and they want more. Just Jamie and I. Now we have guests because when it's just j, you know, from doing your solo show, when it's just you're the two of us, it's a lot more work to create content for an hour and make it interesting.

Announcer:
If it's just the two of us, we have a guest, it makes it easier on us. So that's why we have guests. And it's fun. More fun for us, too. But, yeah, that's the two complaints we get the most. Come for the content, stay for the host. They want more of the host.

Dave Jackson:
That's it. Well, I. I went to chat GPT and I said, hey, I'm interviewing Glenn the Geek Hebert on my podcast. What are some questions I could ask him that will bring value to my podcast?

Announcer:
Dave, you're breaking up. I can't hear you right now. Dave, you're breaking up.

Dave Jackson:
But what are questions? Hasn't been asked before. And this is what it said. Oh, get a great get. So you're a great get, Glenn. Glen's been on a lot in italics shows. So the trick here is to dodge the how did you get started? Pothole and go straight for stuff only experienced podcasters will appreciate. So you tell me if this is a good question.

Announcer:
I can't wait for this.

Dave Jackson:
What's a piece of podcast advice that used to be true but isn't anymore and people haven't caught up with yet?

Announcer:
Oh, that's a good one.

Dave Jackson:
See, there you go.

Announcer:
I Saw how many times on the podcasting groups do we see how to get more downloads for your podcast?

Dave Jackson:
Oh, every. Every time I go into Reddit, it's. It's. Every fifth post is. I. I'm not saying that in one. There's one I actually clipped today. He said, I'm not doing the typical, how do I grow my audience? And then there's three paragraphs, and at the bottom, he put tldr.

Dave Jackson:
How do I grow my audience today?

Announcer:
Do they not know there's a search function on Facebook and every place else to look that somebody's already asked that question 500,500 times? Yeah, I think one of the things that's. That's changed and is coming back. Okay, I'll. I'll. I'll word this a little differently. When you and I started, there was no social media that we could even advertise our shows on.

Dave Jackson:
Right.

Announcer:
You know, there was no. We had it. We were basically teaching people how to listen to a podcast was our biggest challenge. You don't need an ipod, and they had to put it on their iPod and 7, 17 steps, and it never worked. We had to be really creative with how we got more listeners. And part of that creativity was what you always said was, go to where they are. So in my case, I had to physically go to where they were. You know, we had to get out of our bubble.

Announcer:
But I also went to where they were by going to magazines, by going to blogs for Big back then, and making deals with them to develop relationships with them, to have them promote us. So now here we are all these years later, and what we're finding is that social media is not working as well as it did to get new listeners. You say that all the time.

Dave Jackson:
Yeah.

Announcer:
Should you do the shorts? Yes. Should you get. You know, you'll get people that may come for that one, for that one episode. Maybe not. It's hard to get new listeners. I think we're almost going back to the grassroots way we were finding listeners from years ago. One, referrals from your current audience, and two, to going to where they are. So we're back to making deals and relationships with other media entities, other places.

Announcer:
We're getting them more involved in our shows so that they promote us. It's almost been a full 360 on how to get new listeners. You may disagree with that. Totally. I don't know.

Dave Jackson:
No, I just. I will point people at this because it was great. The new media show, like I think it was last week, interviewed Jordan Harbinger And I love Jordan Harbinger because a, he does the work. Like, he won't interview an author until he's read their book. He does, and consequently ask better questions. And he was talking about how if he has ad revenue, right, let's say he has 60 spots and 50 of them are filled. He goes, I used to be. I would fill it with the proverbial, you know, programmatic $5 per thousand.

Dave Jackson:
And he goes, no. He goes, now I'll go to somebody else that is sharing an audience with me and said, hey, why don't we do a promo swap? You talk about me, I'll talk about you. And. And because they're doing it as an advertising, then you can say, okay, give this guy 10,000 impressions. And likewise. And he goes, I will see a bump. Not a huge bump, but I will see a noticeable bump because of cross promotion. And he talked about, I need to go.

Dave Jackson:
It's on my list of days he talked. One was like, well, let's find out right now. He mentioned Swap fm and he said, I don't think that's open to the public yet, but I would love a. Yeah, there's nothing there yet. It's purple. It's pretty. But he. I think we should bring that back more.

Dave Jackson:
The problem is a, everybody lies about their stats. So when you say, well, you want to find somebody who has a similar sized, if you care, you know, to say, hey, I do a show about, you know, whatever. What's the thing where you. You squeeze balloons? A balloon. I do a show about balloon animals, which would be not a good show in audio, now that I think about it, but it'd be cool. Imagine that. Listen to this.

Announcer:
That's one where YouTube podcasts.

Dave Jackson:
That's right. And if somebody else does a show about, you know, some sort of balloon, you know, adjacent thing, you might swap promos. And that's old school. Back in the day, we didn't care. It'd be like, oh, you do a show about death metal. My show is about, you know, knitting. And you'd swap promos. You didn't really care because there's so.

Announcer:
Few of us, right?

Dave Jackson:
So, yeah, let's see. Ralph says, Glenn, do you think guesting on other shows still moves the needle or is it a waste of time?

Announcer:
I don't think it moves the needle for me. And I'll tell you why I don't think it moves the needle for me. It's because I'm usually guesting on shows that aren't about horses. So that doesn't Move the needle for me if I'm. If I'm guesting on a show. And that's been an interesting thing. So when I started, we were the only ones doing horse podcasts, probably up till Covid. I mean, yeah, we were probably the only ones for 15 years.

Announcer:
And then now there's a thousand horse podcasts out there. And for some, nobody ever asked me to be on their show. And I think they probably because it is the horse radio network, we're the biggest. And we have still horse in the Morning, still probably the biggest show out there. They don't ask us to be guests on their show. And I think it's partly because of that. I think it's kind of a little bit of an intimidation factor. I'd do it in a minute.

Announcer:
You know, we'd have fun doing it, but we never get asked.

Dave Jackson:
You might mention that on your show then, because I never understand this when people go, oh, I remember Emily Procop, who's now a friend of mine, but she said, the first time I met you, I was in an elevator. We went up a couple floors at Podcast Movement. She goes, but I was too afraid to talk to you. And I go, what part of this, you know, how. How am I intimidating? I'm like, you know, this middle aged white guy with a dad bottom. Like, how is that intimidating? You know, but it, you know, it's like, oh, it's, you know, it's. It's.

Announcer:
You don't even have your hall of fame plaque right there on the wall behind it's super big letter.

Dave Jackson:
Yeah, it's. It's right, that little thing here.

Announcer:
If I was in the hall of Fame, I'd have hall of fame written here on the wall behind me.

Dave Jackson:
So that's, that's something that is always kind of interesting how, you know, I don't know. I don't know how we're intimidating, but we're. Somehow we are. Here's. We'll go down some more questions here. What's something? Yeah, what's. What's something? Podcasters obsess over that. You think barely moves the needle.

Announcer:
Well, I don't know if it barely moves the needle, but you know me, I have never obsessed over sound. I have never. 90% of our guests are on the phone. And there's a reason for that. Is one, they're in the barn. And they either don't have Internet or they live in a place that has dial up still. Because, you know, rural Internet's not real popular in the United States. Yeah, Starlink has helped that.

Announcer:
But we usually, you know, usually their Internet's crappier than their cell phone. So we've had to do that now through the Rodecaster and calling them on their phone. A lot of cell phones now sound really good. If you get them to talk directly in their phone, not on earbud or speaker, they talk directly in their phone. It's actually pretty good sound now. And in our case, if the horse Winnie's in the background, that's perfect. That's gold for us. Yeah.

Announcer:
So sound is the thing. A lot of people will obsess over sound. Our sound sucked for the first five years. We are on blog talk radio, doing it live.

Dave Jackson:
Oh, that was the only thing around.

Announcer:
We sounded like bad AM radio. Yes. But guess what? People still listened. They still listened. Now today, sound people are pickier about the sound they listen to. So we have half decent sound. But I don't obsess over sound. So I think that's one thing I've seen people obsess over that.

Announcer:
I'm going, okay, we're 4,000 episodes in. We have. We have a pretty large audience. We don't obsess over sound. And they just accept it for what it is. I always admire you tech bro podcasters who have perfect sound because they're guest all mics.

Dave Jackson:
Well, that's. I always say, especially, I think this works. I'd have to test it. I think you can install the Zoom app on your phone, and then that way if somebody connects, they're not. Because when they have to dial a number is when the audio quality goes out the window. But even if they have to dial in, I always say that is tolerable. It's when, like you said, blog talk radio, where everybody was on the phone and it was just like, all right.

Announcer:
Let me go to the show.

Dave Jackson:
So that's no good. I know you're like me. This is another question here. Looking back, what helped you stay consistent without burning out? And what didn't work like you expected?

Announcer:
What helped me stay consistent was I wanted to make a living doing it.

Dave Jackson:
That helps.

Announcer:
I was probably one of the first ones that did not do this. I mean, I started in 2006. I didn't do this because I wanted. I was doing it for fun. I was a horse husband. The last thing I wanted to talk about all day was horses. But it was the only thing I knew anything about. So I thought, well, I'll do that.

Announcer:
Here I am, you know, the voice of the horse world, and I'm a horse husband. Right. But that's, you know, so that was what drove me. I knew I had to be consistent. It was four years before I was able to go full time, but I knew I had to put in the, and you keep in mind, we're doing a daily show in addition to 20 other shows, and I was editing them all, I was producing them all. If they were hosted by other people, I sat in on the recordings. So there were a lot of 100 hour weeks and we still got, we, you know how obsessed I was. You know, you've seen me do keynote at the beginning of podcasting.

Announcer:
Consistency was the key. And we were, to this day, we were obsessed over consistency. So that's what motivated me. I wanted to make a living doing it eventually.

Dave Jackson:
Well, you have. When you say consistency, you're saying it, but you really mean two things though, consistency and schedule. But more importantly, consistency in value. The time I was on your show and you had like, at 10:15, we will switch the subject to this. And I knew exactly where we're going, so it wasn't like, well, we're going to turn on, we're not the Pete Davidsons of the world. We're going to talk to a friend and see what happens. So you, you put a lot of work into it before we even hit record.

Announcer:
There's three to four hours of prep for every daily show we do. So we have, and Dave's seen this. We're improv. Right. We don't have a script, but every time stamp, we have our timestamps. We make those up before the show starts. So we know we're changing subject five times during an hour. We're going to switch topics, we're going to do something different, and we know exactly when those topics are to start.

Announcer:
So we have that in the schedule. Yeah, we go off by a couple minutes, we don't care. But we know that our guest is going to be 12 and a half minutes. If we go to 15, we're okay, but we're not going over 15. Our guests are never over 15 minutes, ever. We never do over 15 minutes for guests. We always want them leaving, wanting more, you know, not less with our guests. So our guests are always limited to that.

Announcer:
We're teasing people with the guests, basically. So we'll have our guests back if they're good. Welcome back. Numerous times. We have a lot of guests that come back once a month because they become as popular in the show as, as we are. So, yeah, I, I, we are obsessed over, we know exactly what we're going to talk about. We just don't script it.

Dave Jackson:
Yeah. Craig says a lot of podcasters obsess over stats instead of engagement. Yep, that's. That's a good one.

Announcer:
I don't know.

Dave Jackson:
I don't know if Chris is being serious here or not. How do you deal with the podcast fame? Yeah, I think that's a.

Announcer:
Let me tell you when Dave will attest to this. Podcast fame goes away when you come back to your bedroom. Yeah, I'm sitting. You're sitting here in your bedroom, and you're talking to the same people who don't give a crap about your podcast fame.

Dave Jackson:
Yeah.

Announcer:
Like your family.

Dave Jackson:
That's it. What? Yeah, Yeah, I actually. That was the one kind of. I mean, on one hand, I love podfest, because I kept getting stopped and people asking me questions because that's what I love to do. But on the other hand, it was great when I went to the book conference, because until the one speaker said, that guy in the back, if you have podcast questions, nobody knew me. And I could just. They're like, oh, what do you do? And I'm like, oh, I help podcasters. Oh, that sounds cool.

Dave Jackson:
So here's going back to our YouTube and I.

Announcer:
When we go to PodFast, have we always have one meal together at PodFest for the last 11 years. Right? Yeah, but we have to hide.

Dave Jackson:
Well, if you didn't notice, can I give away your secret? When Glenn takes off his hat, he becomes invisible.

Announcer:
I wear a cowboy hat at podcast conferences, but when I take it off, nobody recognizes me. It's perfect. I can hide.

Dave Jackson:
Here's a good one. What's the difference between an audience that listens and a community that sticks? And how can a podcaster tell which one. These actually aren't bad questions.

Announcer:
Thank you, Charlie. Oh, that's a good question.

Dave Jackson:
And how can. Well, I asked it. I'm like, give me questions. He's never been asked. And how can a podcaster tell which one they actually have? So listeners versus a community that sticks.

Announcer:
One giving them a place to be a community, I think.

Dave Jackson:
Yeah, I'm going to say that's it.

Announcer:
That's it. Now, we did it as a private group in Facebook because, of course people are on Facebook. That's the place they live. You can't get them in Slack or any other place, you know, so that's why we do Facebook. But we also gave the first thing I say, you know, what was that? Like podcast. You know, I said when he started that you need to give your listeners, especially with that podcast A place to go. He started an open Facebook group and he has 4 or 5,000, 000 people in there, and it's a very active group. If you don't give them a place to be a community or a family, they won't become a community or family.

Announcer:
They have to have a place to do that. So we from the beginning gave them a place to do that and they become that. You know, we. I get listeners that come to the house here all the time because they come to Ocala for the horse stuff. It's the horse capital of the country. And they'll say, and you can tell they're sheepishly asking, can we come see your horses? And you know, they can come see the horses. That's great. We don't mind that at all.

Announcer:
Well, meet them for lunch or whatever. Right. And the other thing is, we make them part of our show. That birthday song I played for you, our Patreon community, I make friends with every one of them on Facebook. So everybody that's part of our Patreon community, I'm personal friends with on Facebook. And we get. That's how I know their birthdays. So we give them birthday.

Announcer:
We call daily Winnie's. We give them a birthday Winnie when it's their Facebook. But also the other thing I do is we include them in the show. If they have a get a new horse they're very proud of, we'll mention it on the show. I see that because I'm friends with them. Now, you can't do that if you have 5000 in your Patreon group. Right. But you find ways to include your listeners and that's what makes them a community, and that's why they feel like they're part of it and they're never going to give it up.

Announcer:
If I miss somebody's birthday, oh my God, do I hear about it, you know, and I'll miss it occasionally. And then I have to apologize and I have to go in the show and apologize because they wait for their birthday to be. Oh, yeah, yeah. And that encourages the reason that people join our Patreon committee. Number one reason, by the way I ask them when I make friends with them is the fear of missing out. They like hearing other people's birthdays and they want to hear their birthday or they want to review a product. All the product reviews on the show that we do probably 20 of a year are all done through our Patreon community. They get those products for free and then they come on the show to review them.

Announcer:
So everything we do is geared toward that community.

Dave Jackson:
Well, and I know in the early days you used to bring the sponsors on the show. Like if somebody had a saddle question, you would go to the saddle sponsor. Do you still do that?

Announcer:
We still do that. Especially questions about nutrition, things like that. We'll have a supplement company come on the show to answer it. We. Why would we answer it when we have a sponsor who's paying and knows a hell of a lot more than we do about that topic, they can come on and answer it and they know enough to know that they give a general answer. And then at the end they say which of their product. A lot of times we have them on and they don't even mention which of their products will solve the problem. And we have to bring that up at the end of the interview.

Announcer:
So they kind of get our show and get, you know that it's. You're going to educate first and plug second.

Dave Jackson:
Yeah, that's, that's a good point because I hear a lot. I used to. And I'm going to throw my own group under the bus. I used to listen to a lot of Christian shows and one of the negative stereotypes is, oh, those God people, all they want is your money. And I would hit play and it'd be like, welcome to the, you know, whatever, whatever, you know, blah, blah, blah. And like within the first two minutes, they're like, please buy the Jesus hanky. And I'm like, come on. Like that negative stereotype.

Dave Jackson:
You're kind of pushing it. Like, let's, let's deliver some value before we start pimping stuff.

Announcer:
I learned that from you. We put four ads in an hour. That's the most we'll put in an hour. Paid commercials. Okay. And I will not do the first one before 15 minutes. So at the 15 minute mark is when the first commercial will come in. Because we've given them value by that point.

Announcer:
And you know, we do surveys. Dave knows this too. We do surveys with our listeners every two years. It's survey year this year. And we get. We had 400 responses the last time. Wow. And we learned that 90% of our listeners have bought a product off an ad that we did in the last year.

Announcer:
90% bought a product because of our ads. 80% said they listened to the ads. If it's improv host Red, in other words, we're not exactly reading it. We're talking about the product. And we don't advertise product. Dave does this too. We test products. If they sponsor wants to be a Sponsor of ours, they have to send us the product and we test it them.

Announcer:
If we agree and agree it's a good product, we will. We'll advertise for them, but so we can talk about the products, because we've used the products. YouTubers, good YouTubers have us beat on commercials. There's this show called Jolly. They're these guys that do food show out of England. They do the funniest, most hilarious commercials ever. And you've seen AG1 commercials a thousand times. I'll watch their AG1 commercial because it's hilarious.

Announcer:
So that's the kind of things that our surveys show that listeners really like. By the way, those same group, only 25% of them bought a product off an ad on a website or a magazine. 90% from us, 25% from them. Now you think I sell my ads?

Dave Jackson:
By the way, I was going to say how. How awkward is it to have to tell a sponsor you're not a good fit?

Announcer:
It's awkward. And I've had a couple get really mad at us. But what we also do is provide them a list of reasons why it does work for us. And we've had a couple of those sponsors go back and change the product because it's a flaw that nobody really wanted to tell them about. Right? So we went back and said, hey, look, this is why it wasn't working for us.

Dave Jackson:
See, it goes back to feedback. You know what I mean? It's like, you're like, hey, this isn't bad. You're just not doing this and this and this. And they go, oh, I can make the product better. Yeah. So.

Announcer:
And there were times, Dave, I was starving in those early years when we needed the money. And I knew that integrity meant something for the long term. It was also my goal to eventually sell the company someday, you know, and so I always had that in the back of my mind. We had to have our integrity in place for when we went to sell the company. Because, you know, when you sell your company, it's a colonoscopy, you know, it's. It's worse than that. It's bad.

Dave Jackson:
Yeah.

Announcer:
Hey, and I haven't even talked to you. The company I sold to three years ago, Equine Network was just sold so 20 companies. And now I technically have new boss, but it was bought by a company that. And it's. This is public. It was out there. They spent $300 million buying this equine network, and they owned F1 at one time. So it's an investment group that Invests in sports companies and they see horses, they see the revenue from horse generated operations as, as a future growth area.

Announcer:
So in addition to racing, they own the women's Tennis association, they own a couple rugby leagues and soccer leagues around the world. And they just bought the largest media outlet in the horse world, us. So. So I might be either in a really good position going forward or I'll be coming to you looking for a job.

Dave Jackson:
Well, that's the good news. You're like, hey, more resources and more like, but is that a good thing?

Announcer:
That's what I'm hoping for.

Dave Jackson:
Yeah. Daniel says one of the most memorable ads he's done, he did a TV show fan podcast. He says when I kept stumbling over the name of the sponsor, the audience loved it. The sponsor even loved it. It was hilarious. Yeah, I love this line from Randy says failure is feedback and feedback is the breakfast of champions. So yeah, we love feedback.

Announcer:
To this day. We have a secret that we learned in improv that we do on the show. I will intentionally mess up the name of a book or the name of a person. I'll warn them about this ahead of time and they correct me. Somebody will remember it more. If somebody messes it up first and then it's corrected, the listener will remember it longer than if I just say it and do it correctly.

Dave Jackson:
And so your website is Horse Network. What's it again?

Announcer:
David's horseradionetwork.com True.

Dave Jackson:
We'll see if that works. Excellent. Let's go back. We got a few. And again, if you have questions that are, you know, feel.

Announcer:
By the way, I use AI now for every guest we have. I will ask it for questions for every guest we have. I won't use them all, but there are some in there. I went, oh, and I will ask them what shows have they been on, what magazines have they been in, what have they talked about in those and what are some things they had not talked about in their specialty? And Gemini is getting really, really good.

Dave Jackson:
Yeah, it's I, for me, I like using AI for stuff that I don't want to do. Like I had, I found this page about Jerry Seinfeld and what percentage of the audience was watching over the nine years that was on. But it was one of those like websites you go to that's like literally 60% ads and it's just pop up ever. And I said, hey, ChatGPT, go to this website and make a list of each season and what percentage. So basically take the information I'm trying to get out But I can't see because there's too many ads. And like, in 10 seconds, there it was. And I was like, ah, that was a good use of AI. So here's a fun one.

Dave Jackson:
The metapodcasting questions. If podcasting disappeared tomorrow, what skill you've developed would still matter the most? And I think I know the answer to this because you already have it.

Announcer:
What would you say the answer is for me, I'm curious.

Dave Jackson:
You're better at improv because you do it every day.

Announcer:
Yeah. Being an interviewer, I think is the one that I would say, and better at improv. And I'm better at improv because my co host is so good at it. So she keeps me on my toes.

Dave Jackson:
You know, it's funny because you said listener, and that is a good skill.

Announcer:
And.

Dave Jackson:
And I had someone at the book event call me out on that. It was really good because I used to. I mean, that was my. You know, when people go, what's your move, Dave? When you're trying to pick up women? I was an excellent listener. And they'd be like, you're so good at listening. And I'd be like, yes. And now when I'm at an event, I'm so used, like, I'm there to help, that the teacher outweighs the listener. And.

Dave Jackson:
And I'm listening to her, and the thing's great. And I would pipe in with a story. Oh, you could try this, or you could try this. And then she had something else. And I piped in with a story. And on the third time, she goes, you do know that's the third time you've interrupted. And I said, oh, I'm so sorry. I said, I'm just trying to help.

Dave Jackson:
Please, I will shut up. Let me listen. So it was interesting because I was like, I might be losing my listening skills in real life because I'm so used to, like, oh, I want to pipe in and help you. So that's rule number one of sales is listen to the customer, find out what they want, and then give it to them. And I was just like, just, oh, I got a story. Let me tell you about Glenn the Geek. He did this, he did that. And I'm like, So I thought that was.

Dave Jackson:
But I know it's definitely helped me think on my feet. My favorite. Here's a saying, you don't get to say much. When I went to my ex wife's wedding. So ex wife number two.

Announcer:
Many people get to say that very often.

Dave Jackson:
And they. The. The whoever married them had left it didn't come to the reception. And she's like, jackson, you're almost a pastor. Get up there and bless this mess, would you? And I was like, what? I'm like. She goes, just go pray for us, would you? And I was like, oh, okay, Yeah, I can do that. So I think thinking on your feet. And also, maybe you might be a little more laid back because so many times technology fails you in podcasting that you're just like, you know what? It's going to be okay.

Dave Jackson:
Like, I'll figure it out. You know, whatever. We'll get through that might be a skill that comes up. Let's see here. Oh, we're into section seven. The advice to pass self twist. If you could go back to year one of your podcast, this is where I need one of those harps kind of sound effects. What would you stop doing immediately if you could go back in year one?

Announcer:
That's so hard because when you and I started in year one, it was hard.

Dave Jackson:
Yeah, it was different.

Announcer:
Totally different world. I mean, we had to obsess over everything because we didn't know how to do anything. I mean, that was really where we were back in year one. So that was a hard one for me, I think, you know, I did a lot of. I, you know, I like to think. Now I look back and think about all the things I did right. You know, there were a lot of things I did right. One was always hiring people that were better than me.

Announcer:
I. If they weren't better than me, I didn't hire them. So that was the first thing that I really think I did right. But I don't know. Do you have an answer for that one? It's hard to do because of how we started.

Dave Jackson:
It's not the gear. I mean, I bought so many microphones in the beginning. Just, like, find one that you like.

Announcer:
That more than I was.

Dave Jackson:
Yeah. Uncle Marv says, what do you think of unique listeners as a stat? I think that's a big one. I started to use that instead of downloads to tell sponsors about my audience. You can get that? Yeah.

Announcer:
If it's accurate. I am still not convinced that our hosts are providing us an accurate number there.

Dave Jackson:
Yeah, you can get it from Apple and I think Spotify. And I know Captivate has a number, but that's kind of weird.

Announcer:
I use Captivate. I love Captivate. I don't know how accurate that number is. I don't know.

Dave Jackson:
There were some other questions.

Announcer:
We also came. You got to remember, Dave and I came from a time when numbers Were totally inaccurate, didn't mean anything to anybody.

Dave Jackson:
I remember the first day I looked at Libsyn and I went into the stats section and I go, what is. There's a giant number here on the right hand side. And they said, oh, that's the total number of downloads before the bots are filtered out. And it was ginormous. And I was like, three times more than what you thought. And I was like, whoa. When or why should a podcaster join a network?

Announcer:
That's a good question. When it's to your advantage, is the network giving you something that you don't have now? So that's the one sentence to answer that question. You go to the network. Are they offering you the opportunity for advertising? Let's say maybe that's the reason you're going to the network. Are they offering you a chance for cross promotion? Is there an advantage to being on the network because you're part of the network? So some of the shows join the horse radio network because then when they go to advertisers, they have more clout. We're part of the network. We're not independent. Right.

Announcer:
They also know that we demand that they, they, they do their shows on time. They. That they're consistent. That's part of their contract. We find them. If they are not consistent, they could. They get a monetary fine if they miss an episode. So guess what? They're motivated to be consistent.

Announcer:
So it has to be an advantage to you. And those advantages can be one of them, the number of different things. But then get a contract. If you're going to a network that they don't have a contract that spells out who gets what and who does what, then don't do it. Don't do it. They should have a contract. So it could be that a lot of people go to networks because they do have a bigger ad. Like we can get bigger, larger sponsors.

Announcer:
We have the Chewies and the Purinas now, where. I couldn't get those when I had two shows. Right, right. They wouldn't look at us now. Now they're advertising on multiple shows at a time. So it pays for them to bother with us. Because, let me tell you, a Purina's budget, we're a bother. You know, we're, it's, you know, they're, we're small part of that.

Dave Jackson:
Yeah. Dan says, something I learned from you, Dave, was to listen to the guest and not immediately answer. Give them, Give them time to think about their answer and then just edit out as needed. The thing that drives me Nuts is I will hear people go, so, what were you feeling when this horrible thing happened? And there'll be this awkward pause as the person thinks about it. And if they just shut up and listen, that guest is going to come up with an amazing answer. But instead they go, were you scared? And they'll make it multiple choice. And I'm like, no, no, just shut up and let them answer. And as Dan said, if needed, you can always edit that out later.

Dave Jackson:
And then this is why, of course, it's not playing. What happened? All right. Apparently, my buttons on the Rodecaster have gone away. Anyway, it's the best chat room on the universe here. Craig says, listen to understand, not to reply. There you go. Which makes me wonder if our ending music is going to play. We'll find out in about three minutes.

Dave Jackson:
But that's.

Announcer:
Dave and I are, by the way, terrible listeners when we're with each other. Today's show is a good example. Just because we're so excited to talk to each other all the time. We really are like brothers that way. It's like.

Dave Jackson:
And then the thing. And then. Yeah, our hands, our giant hands in our video are going crazy at dinner.

Announcer:
Nobody's allowed to attend at PodFest. Is that what way?

Dave Jackson:
Yeah, that's it. Well, I'll tell you what, with that, we're gonna go crazy. Yeah, my. Oh, I know why. Here. The sounds don't work. Dave, if you've muted that channel. There you go.

Dave Jackson:
I accidentally hit it with my hand or something because what I was trying to play. Wait, is that still going? It is still going. Stop. What I was trying to play was this. There we go. The world's greatest chat room. So, Mr. Over@horseradionetwork.com.

Dave Jackson:
glenn, what's. What do you know what's coming up on Monday show?

Announcer:
The usual. Talking about horses.

Dave Jackson:
And there you go.

Announcer:
Things that come out of them and into them.

Dave Jackson:
All right. Do you guys talk about poop on your show?

Announcer:
Oh, a lot. We have a poop week. An entire week dedicated to poop. Every guest is about horse poop. It's our most popular week of the year. It was designed after Shark Week.

Dave Jackson:
Okay.

Announcer:
Sponsors for poop Week than any other week.

Dave Jackson:
That would be not okay. Yeah. All right, well, we don't talk a.

Announcer:
Lot of poop here, Podcaster. That can say 40 of our listeners listening while they're shoveling.

Dave Jackson:
Oh, well, I. The school of podcasting. I am. I. I've really been trying to figure out, why do I watch what I watch and why do I listen to what I will listen. Etc, Etc. And I found something that why we binge? Why do we binge stuff? Because like the show tracker here. Here's a tracker episode.

Dave Jackson:
Every single one, someone is lost and by the end of it, they're found. Great. So why do I need to watch another episode? It's the same thing. Well, you will find out on Monday show, which is weird because it's in the can. Normally it's because of the Super Bowl. For the record, I can't say Super Bowl. I need to say the big game or the big whatever. It's weird.

Dave Jackson:
Some sort of weird thing. But Glenn, of course, is over@ horseradionetwork.com check out all of his shows and if you like horsies, you'll really like the show. And if you don't like horses, you'll still like it because Glenn's awesome. So, horseradionetwork.com I think I will be here next week. I know eventually I'm going to Nashville, but Jim will be back. And thanks to everyone in the chat room, we'll see you again real soon with another episode of Ask the Podcast Coach.

Announcer:
See y' all.