003 Reese Harris And Chris Ryan on Brand Equity

Chris Ryan and Reese Harris have known each other for years. I was lucky enough to get them both in the studio (2019) to talk about “brand equity” and so much more. We covered these topics in our conversation:

• Where Chris and Reese Met
• Brian Wilson’s movie Love and Mercy
• Tom Grant
• Jeune et Jolie's sound system
• Rhythm and Roots Concert Series in Tucson, AZ
• The band Calexico in Tucson, AZ
• KCXI Radio in Tucson, AZ
• Reese’s website Ree-Source.com
• What is branding?
• Examples of “genericized” brands: How Kleenex, Jacuzzi, and other big brands became generic names
• Andres Mendoza Pena - branding expert @ A.T. Kearney
• • The brand has to create or reshape a category or product type
  • The brand cannot be bigger than the product
• Be 1st or Be The Best
• Social Media and Privacy
• Brand Equity
• Dawn Herscher from Elegant Word (TEDx)
• Simon Sinek’s Start With Why TED talk
• Lee Clow 2018 Marketing Hall of Fame Inductee
• Tim Ferriss TED talk
• The Psychedelic Salon
• Gary Vaynerchuk
• Ken Nordine - Word Jazz 3 Video
• Simon Sinek’s Most Leaders Don't Even Know the Game They're In
• Culture devourers strategy
• Reese and Chris’s recommendations and top tips

Guest Contact Information

Reese Harris
Ree-Source.com

Chris Ryan
Ryan Video Productions 

"Branded" Podcast Contact Info

John Biethan
Contact the show
ALL MAVEN a Full-service Digital & Creative Agency

Intro/Outtro music credit

Dances With Koalas by coruscate (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/Coruscate/61129 Ft: Calyman & Psubhashish