Marketing for Architects: Insights with Tamra Moroski of Marketing AI Institute

0:01 Welcome to AI for Architects, the podcast exploring how artificial intelligence is transforming the AEC industry and what it means for the future of your practice and our profession. I'm Aya Shlachter, founder and CEO of MGS Global Group, a company dedicated to driving growth for architects. Each episode, we dive deep into AI's impact on architecture. You'll hear from leading architects, experts and innovators who are shaping the future of our field with AI. Artificial intelligence is here and accelerating faster than we expect. Together we'll build AI literacy to help you thrive in this evolving landscape. Think of AI as a way to stay ahead of the curve.

0:42 Whether you're an early adopter or a fast follower, architects need to get moving. So what does this mean for the future of our profession? Join us as we explore the exciting opportunities and critical challenges presented by AI. Ready to explore? Let's dive into the episode. Hi everyone, welcome to AI for Architects podcast. I'm here to welcome Tamra Moroski. It's so great to have you on the podcast, Tamra. Thank you. hearing about what you do at the Marketing AI Institute. For listeners who might not be familiar, can you give me a sense of what Marketing AI Institute is?

1:23 And you're the director of partnerships. What does your role look like in a day to day and how did you get involved in the space? Sure. So Marketing AI Institute, our whole mission is AI literacy for all. So we're an educator, we are media company and an event company. So you came to the event, MAICON, in September, and it's all around just showing people not just the tools, but also Paul Roetzer is our founder and CEO. He does a really good job of bringing, I mean, you know what the field's like, it's crazy right now. So taking all that information and digesting it for us and allowing it to educate others to figure out what their journey is going to look like in AI.

2:10 So the director of partnerships, I work with all the AI technology, specifically on marketing. So you can think of Marketing AI Institute as overseeing tools around marketing, sales, and revenue, revenue operations. So I get to partner with all the techs. So Jasper, Rider, a lot of the generative AI tools. Canto is another one that we've been partnering with. Sixth Sense, SalesLoft, a lot of the enterprise ones, but also some of the smaller AI technology for specific use cases. So I work with them trying to get them in front of our audience.

2:51 We have 80,000 contacts in our audience. a slack community of around 8,000 people. So really at the end of the day, it is really just trying to educate everybody. And that way they can start using these tools to improve their businesses, improve their lives. Yeah. And so you have been working with Paul for, you were the first hire, right? I was. Technically, I always tell him I was the first, I really was, but he had, he had an agency for years beforehand. And I, so he did bring some of the people from the agency over to the Institute, but I was the real first hire on.

3:34 So how many years already? Four years. think I'm coming up on almost five. Yeah. It's been, it's been a really interesting wild ride too. So when I first started, I used to oversee sales teams, right? So I was on the op, more of a rev ops role and the And I used to do business development, but that's very different from what I do now where, you know, business development on, I worked for a video production company and that's, was a Cleveland boutique kind of video production company. That's very local. Like you're meeting with people here in Cleveland. You're doing a lot of that type of outreach. My sales now it's global.

4:16 Like I'm talking to people all over the world. So it's very, very different. So I kind of started out. kind of coming in like, okay, I'm natural at sales. That's just my personality. yeah, coming in and leading up all the partnerships. So I take care of, we have large scale resources on our website, webinars on our website. So I sell all of those. Also all of those vendors that you saw at our event. So that whole exhibit hall, that was all, me. So I sell all of our event sponsorships and then we have virtual events as well.

4:57 Yeah. So I just want to give people historical data on MAICON and my friendship with Tamra. It's so weird. So MAICON, I didn't realize was a really big deal. MAICON is like marketing AI conference. It's like the biggest, I think, conference in marketing and AI and like all the big shots are there. And first of all, I'm from Cleveland, Ohio and MAICON, the founder Paul Roetzer is based in Cleveland. And he has this massive podcast that everyone listens to except for me, because I didn't know. So I went to Washington DC for a conference and one of the guys, Todd Cochrane of Blubrry said, Hey, are you attending MAICON?

5:42 I'm like, no. He's like, what? How can you not know Paul Roetzer and, and marketing AI, you absolutely have to go it's in your backyard. And I said, of course I'll go. you know, that was like, cause I'm big into AI cause you know, I don't want my business to be irrelevant. So I'm trying to educate myself. And then a few, so I signed up and my, friend, common friend, Jim Cirillo also signed up because we're in the same space. And he sent me a picture of Tamra. She's like the director of partnerships. But Tamra and I have, we've met last year. Because we cold plunged together? I was your first cold plunger with you for your experience.

6:26 I know. It's so wild because when we're cold plunging in these frozen rivers, we don't talk about our life outside of that too much other than our family. It's more on that personal kind of connection. Yeah. Yeah. It was wild because when you said you're coming to MAICON I'm like, my gosh, yes. It's hilarious because in our cold plunge, we have this, I joined this group called, what is that? Polar Plunge, Cleveland? Yeah, we just coined it and made stickers. So Quarry Rock Plungers. Yeah. So we cold plunge. The good thing about cold plunge is people are so nice and genuine. We don't say what to do.

7:06 We don't have that route. It's not small talk. And we can't really just talk for 30 minutes because it's like 30 degrees. We just want to go in and out. And so I've known Tamra for a whole year. And then when I found out she was in marketing AI, that was like even cooler because, you know, I got to see a different side of Tamra. Tamra is like super fit. Like she's one of those people. It's like, what amazing Tamra. You're a yoga instructor. do a lot of mindfulness, wellness. We'll talk about that in the end. So it is nice to see Tamra. And I'm just going to, you know, I never got to give a testimonial for the MAICON Marketing AI.

7:48 I'm just going to say I've gone to over 50 to 60 conferences over the last 10 years. And the Marketing AI Conference is probably one of my favorites. First of all, it just well curated the tables. And all of the conference rooms had tables. We weren't sitting in random chairs with no tables, so there were plugs, tables. The sound quality was amazing. I'm an architect and I work with sound manufacturers. So the sound was amazing. The food, mean, food like healthy snacks. Of course it's Tamra. There was like carrot sticks and hummus and like protein balls. Like I felt like I was in Australia because everyone there is healthy.

8:31 And then, you know, everything was really, really well done, but the content really. Tamra, I haven't even posted about it because my brain is still processing all the things. Right? And one of the good things about, you know, my mind was blown away, but Tamra had some sessions on mindfulness, which really helped calm people down. And we'll talk about that. Right, Tamra? I there was some amazing speakers there, right? And Paul, and that is all Paul. Paul does everything from who he wants and like he curates the content in such an amazing way where it's high level insights, but then also very, you know, actionable use cases to around AI.

9:16 So the whole, started doing those mindfulness sessions during our virtual events beforehand. And I got so much amazing feedback saying, my God, I'm so glad you're adding these in the actual, you know, the agenda. And then we you wanted to do something more for in person and it just came to life. Yeah, we could talk about it. It was really cool. Yeah, but can we just take a step back? I saw Paul's Female Entrepreneur Summit. He mentioned that he's been doing AI since 2011, even before AI was a thing. so he's been talking about it for over 15 years now. He wrote a book about it and it was like a section in his first book and then then has his second book around AI as well.

10:04 he really just saw it. I think it was you have to like go back and like listen to the podcast around his story. But really, he was that future thinking person seeing it 15 years ago and saying this is going to have a huge because he had an agency. So really putting that like this is going to have a huge impact on the agency side. So he started just learning about it and leaning into it. And you know when you just meet those people that are doing what they're meant to be doing, like he is completely passionate about AI and figuring out how it's going to help business leaders and CEOs and CMOs. he is so, and he knows his stuff.

10:46 That's what I really appreciate where I'm, I'm sitting here going, I love working with them because I love working with really smart people, people that are smarter than me. And It's just really, really cool to see him kind of flow and like get into his element. So yeah, he's just been that future, futurist kind of thinking person all along. And then when Chachi BT hit, that's when, and I was with him with the business where our business was not doing well. You think about it after COVID, the events just shut down. We were not able to get revenue from any events. So we switched to virtual for MAKON that year. And still, even then people were still like, like AI, okay, you know, they didn't really, it wasn't a thing at all.

11:33 So even though we are pushing this content and trying to educate people, it really wasn't resonating with people until Chat2BT hit. And that was almost like a tangible use case. People could start playing around with it. So that then just allowed us to scale. So did you learn about AI when you worked with MAICON? Was that your first or you've already started working with AI? Yeah, background, I started my career really on the digital marketing and agency side. So I worked with a couple agencies here in Cleveland where my clients were the Cleveland Clinic, Rock and Roll Hall of Fame. then I also had clients mostly in the healthcare space like Abbott Labs and Welch Allen, so medical supplies.

12:19 And then I actually moved into the tech side. So I worked for a conversational text messaging platform that was... It was using machine learning. It wasn't necessarily like creating like text message responses using AI yet. But I was talking and learning about AI when I was working for that tech company. And that's what I was telling you where I saw client success, oversaw client success, and then moved into that revenue ops position. so I've, I've always been lit up on innovation and tech. So when I met Paul, I'm like, wait a minute, you're here in Cleveland. Like I was, I'm like, there's nobody else that I really thought I was kind of alone in the way that I was thinking.

13:05 And so when I met him, it was so refreshing just to be able to like talk to him about what AI, what I know of what it is and what he's been doing with it. So it was almost like. the right place at the right time. But then when I first started working with him, I mean, I still didn't know a lot. was, I was still kind of just, there was not a really a tool that you can sit there and play with it by yourself. So it's just been a tremendous amount of growth and learning since I've been here at the Institute. So I always ask people, what was your first time using, what was your experience first time using AI?

13:46 What was it? then like, Can you share? I wish I could go back. I would have to go back into my log and look at what did I ask? Was it GPT? The first one? Yeah, that was the first one. Yeah. Yeah. God. wish I could. I just remember like, I remember the experience with Yeah. What's the experience? Yeah. Like the experience working with, like I remember him. on our Zoom chat being like, holy, this is gonna change the world. We are experiencing this in our lifetime and it's going to change the world. And then just him having this huge, like.

14:31 kind of like it was wild to hear him go, go, go around it. Cause I'm like, okay, let me just play around. But he was just like, this is, this is changing everything. So it was like this really big deal as far as just being, you know, alongside him through it too. Yeah, that's, that's incredible. And I'm so lucky. know you and Paul Wurzow is here in Cleveland. I can't wait for you to share all the resources, but Let's talk a little bit about marketing, right? So this is perfect. A lot of architects, I always say architects are taught how to master their craft, but not taught how to or grow a business.

15:13 And one of the things that people, architects don't do is market their business because they're bit too busy doing production work and they're doing drafting and documentation and forgetting the fact that they need to go and market their services. And then they only start marketing when their pipeline is down and then that causes a lot of stress and anxiety. Yeah, but with AI, there's so many tools out there that can help. know, again, it's not architecture tools. We're not talking about that. We're talking about marketing marketing. So you've seen how AI is transforming business practices in all sorts of sorts of ways. How do you see AI driven marketing tools really making a difference in in small firms or Yeah.

15:59 Larger companies. And if you have any tools that you can suggest for basic, maybe for the basic architects, I mean, for people who don't know much about marketing AI tools. So I use Chats GBT for a lot of business strategy, even when it comes down to marketing. So even, for example, let's put it in the context of marketing myself for more speaking sessions or whatever it might be. Like even just using ChatGPT to kind of reframe how I want to position myself. Maybe even from the content generation, but I always use it to where it's like amplifying my voice, amplifying what I'm trying to say.

16:46 So that's how I would use ChatGPT like asking prompting questions around... You can even ask it for our marketing plan like this is my business. Give it that information around your business. Just asking for a marketing plan to try to achieve your goals. There might be something that might spit out that you've never thought about. Or maybe you're up against a problem. maybe, yeah, you're not getting enough qualified leads in. You're not... Something around that. You could even ask it that. Like, here is my problem that I'm having right now. What would you suggest on... What are some marketing tactics to help that problem?

17:26 And that's what actually that specific thing that prompts. So Paul created a GPT, meaning so if you have the paid plan of ChatGPT, you can access these custom GPTs. And so he created one specifically just for that, like basically putting in your problem and it will give you actual responses to what you can do to help that. Okay, I'm looking at it now. I have a paid one. So he has custom GPTs on the left side. Is that what it is? And what is it called? So this one's Problems GPT by Smarter F.

18:07 See if you can find it. If not, I could send you the link too. But it's Problems GPT by Smarter So that's only for people who have paid chat GPT I believe it is. Yeah, I believe you. Correct. I believe, yeah, in order to access the custom ones, I believe you have to have the paid one, which I would recommend doing it anyways, because I've seen that the responses are a lot better anyways. Yeah, and the thing is I also use the custom GPTs like Kayak GPT, I mean, to help me with all my travel planning. Like normally, I have an assistant who helps me with travel planning, but you know, like, If you just go to the GPT, right?

18:54 Like they have all the information right there in seconds. So, like in terms of architects and who can't afford strategists, like talk to chat GPT, right? Yeah. Yes. Like, yeah, like you are a marketing and expert marketer or brand, an expert brand marketer. And I am trying to give me an example problem that you would have as an architect. Like when it comes down to marketing. Okay. A lot of my pipeline is down. I don't know where to find leads. What conferences should I be attending? yes.

19:36 Yeah. Yeah. So is that like, if that's the thing. Yeah. Prompted that say, but I usually tell it who it is. So I will say you are an expert marketing consultant. And I'm your client. I'm trying to figure out why my pipeline is down. This is also another little thing I say. So you can give it that like, I'm trying to figure out what pipeline, why my pipeline is down. What questions do you need answered from me in order to build out a marketing plan? So you can, and then it will ask you, okay, what are, your target market? Like it will ask you questions basically then you fill those out and then it can actually think even better.

20:20 So it might be things that you're not providing it that it still needs in order to craft like an actual really good plan. Does that make sense? it will also ask questions? Follow up questions? You can prompt it to ask you questions. So you can, so in your original prompt, you say, yeah, you say you're an expert marketing, a marketing expert. I'm trying to figure out why my pipeline is down. What questions do you need answered from me in order to build out a marketing plan to help me solve for this problem? So then JotGBT will go through and say, okay, what's your target market?

21:01 Who are you? Who, what's your persona is built out? So then it actually gets you thinking like, I, okay, here are my personas. Here are these types of things. Then it can help build it out. So it's actually, it's a really good kind of secondary prompt just to dig in a little bit more. And then there's, I mean, there's other tools too. So, for small businesses like HubSpot, for example, if you're using HubSpot, they just rolled out a whole bunch of AI features around intent. That's the one that I'm like really interested in. saying like my high intent, people that are visiting my website.

21:45 How do I know who they are? So there's a lot of tools that are rolling out AI features in their own system. So I would recommend starting with your own existing tech stack. start there. Start with Google, even Google, like emails. Like we have Gemini now. where it's like, you can start using these, this tech that's, you're already, you don't have to buy anything else yet. And then you can figure out, where are these gaps that I'm missing and then potentially like venture off. But I would just start with what you already know and then kind of start testing out different technology that way.

22:27 So I in HubSpot, because I'm a HubSpot user, I'm going to, I mean, I'm a basic hub. Where would I find that? Because I only use it for email campaigns. So I mean, I know we talked about agents and all, but but I will look into that in intense. intense. Yeah. look up breeze intelligence, intelligence. Okay. Yeah. And I, so I'm actually testing out some things right now in HubSpot. So because I've been finding some other things where it will tell you the people that are like, without any upgrading to different AI tools, it will tell you who's visiting your website the most. Like there's new analytics in there.

23:07 Yeah. So I'm right now going through the process of figuring out like what is needed, what like, is the intelligence part giving me more of without, you know, upgrading. So I can let you know what I, what I find out too. That would be amazing. And I can share that in my use case. So, so are there any, maybe top five tools that you use that people should explore for marketing? Like what about graphics too? For graphics also. For graphics side, I have not done any of our marketing for like using AI yet. So that's going to come as I'm building out my own webpage for speaking and things.

23:50 But that's something I definitely do want to lean into. I would say even just starting for graphics, I'm not, I mean, we use Canva for a lot of our graphics. And I know our marketing team loves that. so, and I believe there's some AI features happening with that. I know that Adobe just launched out where it will automatically take one piece of your creative and then resize it for different vehicles. So if you need an ad for LinkedIn, if you need an ad for Twitter, whatever it might be, automatically resizes things for you.

24:30 that from a graphics perspective, I know that would save up a lot of time. because it's a pain in the butt to resize, you know, ads and artwork. I use Perplexity AI for moving a little bit into the research phase of my sales outreach. So for example, if I'm looking to reach out to a CMO at a tech company or whoever it might be, I ask perplexity.ai, what is the latest news product releases and interviews? on whatever the company name is. And that way it kind of prompts me with some a little bit more information.

25:11 My research base for sales before used to be very extensive before I would jump on a call. And now I'm basically using AI to help me research very quickly. So I have some of those like pain points and I can email them and say, hey, I saw you on X podcast and actually listen to the podcast. Because that's one thing that I see with the future, is all this content that's out there. It's just content, right? so a lot of people are just developing content just because they can. So to break through that noise, I think it's actually going to shift back to being human. And I think it's going to be these really highly engaged, personalized marketing efforts, which there are tools that can do that.

26:01 But I think it's going to take a lot of that you know, human empathy and human, just that personality, right? To kind of make those connections again. Okay, so you asked me five tools. So chat, CPT, perplexity AI, HubSpot, if you're using HubSpot, look into the AI tools. Let's think. I'm on the sales side. So I've used lavender.ai, which if you are doing emails and sales outreach, that is an email coach and it helps you. Yo, it's amazing. It's one of my favorite tools for sales outreach because it's taught me so much about myself.

26:43 So lavender.ai and for marketing, let's see. if you have a pod, the marketing team, use Descript or Descript for their podcast, for the podcast. if anybody has a podcast or thought leadership, that's what they use for doing all of that. So I just want to give people a sense of what perplexity is and correct me if I'm wrong, but I also use perplexity. The good thing about perplexity is it has all the sources. So right, like when you ask perplexity for, you know, what are the top pain points architects are facing, they will actually give you articles so you can create content around that.

27:27 So for architects, You don't need a whole marketing team. You just need perplexity, HubSpot, Lavender, like ChatGPT. Right? doesn't, you don't have to think about spending so much. No, no. And that's what I like. This is where the human side comes back in, right? The human side is we're in a world right now that is just telling everybody, if you don't learn this stuff, you're going to be out. If you don't evolve, you're going to be out. And it's very fear-based, right? So it's like, How can you start somewhere that feels good to you? Like that feels like you're excited about it and you really wanna learn and then just start doing like that's how I approach it is like if it interests me, if it's adding value to my life, I'm automatically gonna do it.

28:20 And anybody that's really like growth minded, I feel like it's going to kind of start down that path anyways, but. try not to listen to like, I have to do so many things. It's just that go, go, go mentality that I truly feel is like we need to just bring it back down, ground it a little bit, get back into, you know, what are your core beliefs? What are your values? You can even train GPT on your values. And that way, anything that it gives you will be based off of those values, you know? So I truly like that. from a branding perspective, from a marketing perspective, that's how I would use it.

29:00 It's like, maybe you could train one of those GPTs on, hey, this is my style or this is my brand voice. This is who I am. And then when you want a blog post, it can help you create that framework or maybe some ideas for a blog post based off of what your values are. That's amazing. Like I started the podcast. I actually didn't want to start the podcast because I was afraid people will hate me. I'm talking about AI. And I actually talked to Addy and Adam there in Maycon. They're the founders of Forum 3. I asked them, I'm about to launch a podcast, but I'm so nervous because, you know, what if people will say, why are you promoting AI?

29:41 I'm not promoting AI. I'm just educating people on the AI tools that we're using in architecture. So instead of being anxious, just be curious, right? and see how it can help you. It's not going anywhere. That's the whole thing. Yeah. So it's the biggest takeaway for me is like, notice when you're moving in fear versus not. don't like if you're afraid that you're going to be left behind, like try try to lift that narrative in your head and saying, yes, what can I be? How can I become curious? How can I become? this, how can I use AI to better my own life and my own personal growth?

30:26 That's where I think it starts to kind of change the mindset a little bit is when you're using it as that like trusted friend or tool. Some people say, you know, use it as a tool. Some people are, it's, there's, there's just so much information out there. So that's why I always like have a really strong core belief about who you are. Right. And that way you can, you'll know what feels good, what doesn't feel good to you and how you want to evolve into whatever, you know, the marketing is. So this is great segue to our next topic for your personal journey with mindfulness and AI.

31:07 So I recently saw your interview and conversation on LinkedIn with John B Johnson. And I know you're a big advocate for mindfulness and well-being, which is so interesting when, you connected all to AI. can you tell a little bit about your journey of mindfulness? Yeah. Sure. So I know it's like to spectrum, like AI and being a yoga teacher, it's like two opposites. a plunger. And a cold plunger. I mean, it's really been, okay, to be honest with you, two years ago, it was, I was in a really tough spot.

31:48 because I was learning about all of this and automatically my brain went to fear. Like, how is this going to affect humanity? How is this going to affect people, especially their attention spans and their mindfulness and their core essence? Like, how is it going to affect us? And I was not sure if I thought I had to choose a side. I had to choose either being this tech futurist thinker or I had to be grounded in my yoga and my wellness and my well-being in the spiritual side and it really I Something flipped with me where I was like, well, I'm both of those things I've always been driven by innovation in tech I've always been driven in learning and what the future is going to look like and I'm also very very much grounded in myself and grounded in my own practices.

32:48 And so I started thinking like, how can I meld both of those things? How can I combine both of those things? So that way I'm helping people because I know that's why I'm that's my purpose is to always be helping people and helping them, you know, unlock their true potential. So I just started thinking about it's like, well, people, especially after COVID and especially after work, I mean, there's burnout culture, right? And like you mentioned, it's in every industry, especially in technology, but also in your industry. Burnout culture is a real thing. And there's also the isolation pandemic. So after COVID, people feel super isolated. There's also the Gen Z where they're trying to find their way into the workplace.

33:33 So there's all of these things happening. And I just started thinking, I'm like, well, AI could help. Those solve for those things. could help solve for burnout if we do it correctly. So what if it allowed us to free up, it was so productive for us that we can eliminate some of those tasks that we don't like to do. We can have AI doing those things. And what if it opened up our time to maybe coming down to a four day work week? And I said that to people two years ago and they're like, never gonna happen, Tamra, never gonna happen. And now people are actually thinking like, I know how important my employees well-being is.

34:15 How can I use that? I'm hoping this is a lot. I'm having more conversations with leaders that are thinking this way, but there's still a lot of work to do. But you know, what, like, what, what, would that future look like if we could actually do things that can give employees time back in their life to spend it with family, to spend it in nature, to go on more trips, to really like ground ourselves. So that's like one aspect of it. And that's where I've been trying to, you know, understand like, how can I help people with that? And that's when I developed those mindfulness sessions that are at our event. But I tied in AI, you know, I used, I had AI creators, they built those beautiful videos for me.

35:03 So I wanted to show how creative you could get using AI and how it can unlock some of that creativity because maybe it's something you didn't think of, right? I also made my own meditation music using AI, which for me, that was super fun because I, mean, my yoga practice is my creative outlet. My playlists are my creative outlet. So like creating meditation music and telling it how I want it to sound. And it was just, it was a lot of fun. And then to see everything come together and putting people through a meditation when I'm talking about creativity and unlocking your intuition and coming into your intuition.

35:45 It just all came together in such a beautiful way. So yeah, that's what I'm trying to do. I'm trying to help people feel grounded in all of these advancements in technology. then also trying to... I can see if we could figure out, especially for small businesses, think about all the new businesses that could happen. If AI could help you open up your... business of your dreams that you've always wanted to. There is a framework there and I know people have it, but it's like, want to know what are some very easy, like how do I go from zero to starting my own small business using AI, website creation, getting my website up, like all of these things, it's there and I know the tools, but it's like, that is where my brain is thinking.

36:35 It's like, how can we start? inspiring new businesses to for people that just have been especially think about it with maybe potentially job losses happening because of AI. Like that is tying people tie their purpose into what their work what their work is right. So potentially what if they can then open up their own business from from that. That's what that's the kind of things that I think about and more of a bigger picture. But I'm also like want to know the hows. Like how can I help people do these other things? Yeah, I appreciate what you said about job loss because I'm from the Philippines.

37:15 you know, and in the Philippines, there's a huge BPO business, you know, I don't know if you know what BPO is, business process outsourcing. So a lot of companies like Amazon and all the call centers are there. And yeah, like 2000 jobs for this company that does medical transcription got eliminated. Wow. And that's like, you know, that's 2000 families, you know, like that's 2000 times five, right? So because that's there are five people in their family. So hearing you speak about the positive outcomes of AI, like you can start your own business. I'm really curious to see that, you know, maybe we'll do another interview later because I also want to help people who lost their jobs.

38:01 Like how can they, right. educate themselves, maybe start, that's a great start in your business, right? Like, right, right. And like, and that's where that's where I mean, I've gone through this in my own personal journey where it's like, feeling lost. I, from that tech job, for example, our department completely that we got let go. So I've been through the, the job loss feeling and you do, question your purpose. You question like, Was I going down the right path? Am I on the right path? And it's very scary. it's, so I've done, I read a lot of books. I read a lot around, you know, like low research and the brain and also the spiritual side of like getting in tune with your intuition and consciousness.

38:53 And so I'm kind of blending everything that I've learned. And that's where that, point of me even feeling really lost, like, my goodness, should I, do I continue down this AI path or do I really lean into what lights me up inside as this wellbeing and wellness side? And then being able to pinpoint that intersection was one of those moments when I was like, my gosh, like that is, that's it. Helping people find those moments of like, what it is, what lights them up with their life, you know, that is huge. And it's hard. It's hard stuff, especially people losing their job, like 2000 people.

39:35 mean, that's tough stuff. And they're going to need that grounding in the mindfulness and the meditation. They're going to need some sort of practice to help them through that. Right. So yeah, yeah. There's a lot. Yeah. So you've also overcome a lot of personal, you know, What is the word, you know, challenges like a single mom of two beautiful boys and navigating all the things. Can you talk a little bit about, mean, you know, we're all human, right? We all have our own challenges, but how do you navigate challenges and convert them into success? And you mentioned that, you know, who are you really the podcast?

40:17 said your response was unlimited potential, right? So can you talk about that? Because like all of us, I might look all put together and like have all my shit in order, but there's a lot going on behind the scenes. Yeah. So I have, I've been through a lot of adversity. So whether it be being a single mom, so I was the one that made the decision to leave their dad and we were together for 14 years. That was probably the hardest thing I've ever done in my but that at the time I'm like, my God, I'm tearing apart my family.

41:00 I'm ruining my boy's future, all of these things in my head. And so that was really good practice for me, honestly, to be able to transform it into more of a positive because I truly think they're, they're the way that I have always grown is through pain, some sort of pain, either heartache or death. in my family or just something, you know, what happened to me. And that's ever since I was 16, my dad passed away when I was 16. So overcoming that, turning that into some sort of positive at a very early age, right? So it's been just this practice of how kind of flipping my mindset.

41:45 I gave up alcohol three and a half years ago, for example, and that was... One of the hardest. always say both of those two things were really, really difficult times in my life. But I knew that I would never be able to be the person that I want to become if I was still drinking. And I was not drinking. was not an alcoholic. Did I have a problem? Yes. Because on the weekend, I looked forward to drinking on the weekends. It was one of those things where I'm going out on the weekends with my girlfriends and just having fun. but I wasn't able to, I wouldn't just have one, right? I did not have a good relationship with alcohol where I used it to numb problems that were going on with me.

42:30 I used it to hide some of the emotions that I never wanted to feel. So when I gave up, it was this moment of like actually going through really hard stuff of feeling what I was locking away for years and years and years. And After I, I mean, I've gone through a lot of different therapies and I have had a coach and things like that, but just kind of unveiling and figuring out like, who am I really? Right? At the end of the day, I've seen so many amazing things that I've done that I've never thought I've been able to do. So for example, I also, started, I call it last call Cleveland, where it's, I realized a lot of people were trying to give up alcohol, you know?

43:18 They felt just like me. were not necessarily like AA didn't resonate with them. They didn't feel like they needed a program, but they still wanted to live healthy lives and they knew alcohol was getting in the way. So I created an event for a Friday night. It was a yoga class, but then I played like really good music, like a club club kind of thing. Like music you would want to listen to when you're getting ready to go out or when you are out. And it was fun and people would connect. and share stories and we would have a mocktail, you know, somebody come in and make us alcohol free drinks. So I use that pain that I experienced though to help it evolve into something that was helping others.

44:01 And I just find that the more that I share my story around it, the more people are feeling empowered to do the same with their own lives, right? And that's why I said, my, my, who am I really? I'm an unlimited potential because I truly think that now. I'll notice even when my brain starts to like put a limit on me and I'm like, there you are brain. Like there's that old condition belief. Like, and typically a condition belief is we're, I'm not good enough. We're that's in us, all of us that I'm not good enough. So if we could kind of pick that apart and like understand that's not true.

44:41 That's not true. That was just a belief from when we were way back, like little that we it's in still does in us and that's not true right now. Once you kind of let go of all of that, it's almost like you step into your power of unlimited potential and just really like leaning into the things that really light you up as a human. So I like that you said, like, unlimited potential as a human because right now, there's a lot of anxiety going on. But I love what you just said about unlimited potential and a lot of negative, know, we see sometimes ourselves as limited because of our childhood and all the things, I love, I just wanted to congratulate Tamra, you know, about, you know, regarding all of the things you're doing.

45:29 I'm blown away by what you've done in the last four years. I've only known you for a year, but four years at Marketing AI Institute and that you've actually put Cleveland in the map. And so like I'm proud Cleveland, like you're a team, right? Yeah. Seeing you not in a bikini or like part of us. It's so funny because we all go clothes bungee. We have clothes on today. We're like, and Tamra is so gorgeous with her fancy high heels. I did have to wear my, my, those heels. I love those heels. I mean, they are perfect for an AI show. So.

46:09 Yeah. For like two seconds, right before your feet hurt. I just wanted to congratulate you Tamra for all your success and your journey from, you know, I mean, from the beginning, but you know, all of the things that you've shared in the podcast about overcoming limiting beliefs and you are enough and just seeing you shine at the MAICON. Like, I mean, you got a lot of, you're the director of partnerships and the partners were not, they were all major. I was like, wow, they're all in Cleveland? The future Australia, Adam and that's that was my mind was blown just by the quality of the vendors, the exhibitors, the speakers, everyone.

46:54 It was just top notch and I wanted to congratulate you. Maybe see some cameras. You know what's next for Tamra? Can you share what's next? Well, OK, so this is really this is all kind of coming together now. But I've realized since Maycon, so many people reached out to me that are thinking the same, feeling the same, feeling a little bit, I don't want to say lost, but just feeling that they need more conversations around the wellbeing and the mindfulness and all of this. So I want to start a community, just like I did for last call, I want to start a community of these people that are just wanting to connect.

47:35 with other like-minded people and it's very open. think there's a lot of work we could do, especially in the DEI space, bringing that to light around, especially like bias in AI. So there's a couple thought leaders that I've been talking to around that. there's, I just feel so grateful because I'm, and at heart, I'm a connector. Like I love connecting people and I... been thinking a lot about it. So how can I connect those people? It's like, I got to start something I got to just, you know, even if it's a meeting every one, one once a week, once every two weeks, just to start something where people can have resources and they can have open conversations and guidance from others.

48:21 I just am really passionate about that. So thanks so much, Tamra. And where can people find you or which connect with you? I would go on my LinkedIn. It's just my name, Tamra Murawski, and then connect with me on LinkedIn for sure. Thank you so much. I really enjoyed our conversation. Thank you so much. Thanks for joining us in another episode of AI for Architects. I hope today's episodes spark your curiosity about AI's impact and opportunities in architecture. Subscribe to our podcast so you don't miss our upcoming episodes and sign up for our newsletter for exclusive content and AI tool reviews at ai4architects.ai forward slash subscribe.

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