Marketing for Architects: Insights with Tamra Moroski of Marketing AI Institute

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Welcome to AI for Architects, the podcast exploring how artificial intelligence is
transforming the AEC industry and what it means for the future of your practice and our

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profession.

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I'm Aya Shlachter, founder and CEO of MGS Global Group, a company dedicated to driving
growth for architects.

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Each episode, we dive deep into AI's impact on architecture.

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You'll hear from leading architects, experts and innovators who are shaping the future of
our field with AI.

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Artificial intelligence is here and accelerating faster than we expect.

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Together we'll build AI literacy to help you thrive in this evolving landscape.

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Think of AI as a way to stay ahead of the curve.

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Whether you're an early adopter or a fast follower, architects need to get moving.

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So what does this mean for the future of our profession?

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Join us as we explore the exciting opportunities and critical challenges presented by AI.

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Ready to explore?

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Let's dive into the episode.

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Hi everyone, welcome to AI for Architects podcast.

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I'm here to welcome Tamra Moroski.

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It's so great to have you on the podcast, Tamra.

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Thank you.

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hearing about what you do at the Marketing AI Institute.

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For listeners who might not be familiar, can you give me a sense of what Marketing AI
Institute is?

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And you're the director of partnerships.

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What does your role look like in a day to day and how did you get involved in the space?

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Sure.

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So Marketing AI Institute, our whole mission is AI literacy for all.

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So we're an educator, we are media company and an event company.

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So you came to the event, MAICON, in September, and it's all around just showing people
not just the tools, but also Paul Roetzer is our founder and CEO.

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He does a really good job of bringing, I mean, you know what the field's like, it's crazy
right now.

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So taking all that information and digesting it for us and allowing it to educate others
to figure out what their journey is going to look like in AI.

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So the director of partnerships, I work with all the AI technology, specifically on
marketing.

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So you can think of Marketing AI Institute as overseeing tools around marketing, sales,
and revenue, revenue operations.

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So I get to partner with all the techs.

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So Jasper, Rider, a lot of the generative AI tools.

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Canto is another one that we've been partnering with.

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Sixth Sense, SalesLoft, a lot of the enterprise ones, but also some of the smaller AI
technology for specific use cases.

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So I work with them trying to get them in front of our audience.

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We have 80,000 contacts in our audience.

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a slack community of around 8,000 people.

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So really at the end of the day, it is really just trying to educate everybody.

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And that way they can start using these tools to improve their businesses, improve their
lives.

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Yeah.

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And so you have been working with Paul for, you were the first hire, right?

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I was.

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Technically, I always tell him I was the first, I really was, but he had, he had an agency
for years beforehand.

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And I, so he did bring some of the people from the agency over to the Institute, but I was
the real first hire on.

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So how many years already?

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Four years.

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think I'm coming up on almost five.

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Yeah.

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It's been, it's been a really interesting wild ride too.

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So when I first started, I used to oversee sales teams, right?

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So I was on the op, more of a rev ops role and the

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And I used to do business development, but that's very different from what I do now where,
you know, business development on, I worked for a video production company and that's, was

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a Cleveland boutique kind of video production company.

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That's very local.

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Like you're meeting with people here in Cleveland.

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You're doing a lot of that type of outreach.

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My sales now it's global.

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Like I'm talking to people all over the world.

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So it's very, very different.

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So I kind of started out.

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kind of coming in like, okay, I'm natural at sales.

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That's just my personality.

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yeah, coming in and leading up all the partnerships.

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So I take care of, we have large scale resources on our website, webinars on our website.

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So I sell all of those.

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Also all of those vendors that you saw at our event.

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So that whole exhibit hall, that was all,

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me.

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So I sell all of our event sponsorships and then we have virtual events as well.

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Yeah.

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So I just want to give people historical data on MAICON and my friendship with Tamra.

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It's so weird.

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So MAICON, I didn't realize was a really big deal.

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MAICON is like marketing AI conference.

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It's like the biggest, I think, conference in marketing and AI and like all the big shots
are there.

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And first of all, I'm from Cleveland, Ohio and MAICON, the founder Paul Roetzer is based
in Cleveland.

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And he has this massive podcast that everyone listens to except for me, because I didn't
know.

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So I went to Washington DC for a conference and one of the guys, Todd Cochrane of Blubrry
said, Hey, are you attending MAICON?

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I'm like, no.

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He's like, what?

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How can you not know Paul Roetzer and, and marketing AI, you absolutely have to go it's in
your backyard.

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And I said, of course I'll go.

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you know, that was like, cause I'm big into AI cause you know, I don't want my business to
be irrelevant.

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So I'm trying to educate myself.

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And then a few, so I signed up and my, friend, common friend, Jim Cirillo also signed up
because we're in the same space.

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And he sent me a picture of Tamra.

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She's like the director of partnerships.

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But Tamra and I have, we've met last year.

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Because we cold plunged together?

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I was your first cold plunger with you for your experience.

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I know.

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It's so wild because when we're cold plunging in these frozen rivers, we don't talk about
our life outside of that too much other than our family.

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It's more on that personal kind of connection.

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Yeah.

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Yeah.

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It was wild because when you said you're coming to MAICON I'm like, my gosh, yes.

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It's hilarious because in our cold plunge, we have this, I joined this group called, what
is that?

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Polar Plunge, Cleveland?

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Yeah, we just coined it and made stickers.

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So Quarry Rock Plungers.

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Yeah.

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So we cold plunge.

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The good thing about cold plunge is people are so nice and genuine.

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We don't say what to do.

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We don't have that route.

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It's not small talk.

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And we can't really just talk for 30 minutes because it's like 30 degrees.

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We just want to go in and out.

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And so I've known Tamra for a whole year.

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And then when I found out she was in marketing AI, that was like even cooler because, you
know, I got to see a different side of Tamra.

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Tamra is like super fit.

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Like she's one of those people.

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It's like, what amazing Tamra.

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You're a yoga instructor.

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do a lot of mindfulness, wellness.

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We'll talk about that in the end.

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So it is nice to see Tamra.

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And I'm just going to, you know, I never got to give a

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testimonial for the MAICON Marketing AI.

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I'm just going to say I've gone to over 50 to 60 conferences over the last 10 years.

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And the Marketing AI Conference is probably one of my favorites.

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First of all, it just well curated the tables.

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And all of the conference rooms had tables.

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We weren't sitting in random chairs with no tables, so there were plugs, tables.

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The sound quality was amazing.

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I'm an architect and I work with sound manufacturers.

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So the sound was amazing.

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The food, mean, food like healthy snacks.

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Of course it's Tamra.

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There was like carrot sticks and hummus and like protein balls.

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Like I felt like I was in Australia because everyone there is healthy.

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And then, you know, everything was really, really well done, but the content really.

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Tamra, I haven't even posted about it because my brain is still processing all the things.

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Right?

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And one of the good things about, you know, my mind was blown away, but Tamra had some
sessions on mindfulness, which really helped calm people down.

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And we'll talk about that.

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Right, Tamra?

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I there was some amazing speakers there, right?

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And Paul, and that is all Paul.

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Paul does everything from who he wants and like he

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curates the content in such an amazing way where it's high level insights, but then also
very, you know, actionable use cases to around AI.

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So the whole, started doing those mindfulness sessions during our virtual events
beforehand.

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And I got so much amazing feedback saying, my God, I'm so glad you're adding these in the
actual, you know, the agenda.

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And then we

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you wanted to do something more for in person and it just came to life.

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Yeah, we could talk about it.

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It was really cool.

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Yeah, but can we just take a step back?

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I saw Paul's Female Entrepreneur Summit.

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He mentioned that he's been doing AI since 2011, even before AI was a thing.

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so he's been talking about it for over 15 years now.

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He wrote a book about it and it was like a section in his first book and then

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then has his second book around AI as well.

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he really just saw it.

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I think it was you have to like go back and like listen to the podcast around his story.

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But really, he was that future thinking person seeing it 15 years ago and saying this is
going to have a huge because he had an agency.

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So really putting that like this is going to have a huge impact on the agency side.

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So he started just learning about it and leaning into it.

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And you know when you just meet those people that are doing what they're meant to be
doing, like he is completely passionate about AI and figuring out how it's going to help

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business leaders and CEOs and CMOs.

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he is so, and he knows his stuff.

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That's what I really appreciate where I'm, I'm sitting here going, I love working with
them because I love working with really smart people, people that are smarter than me.

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And

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It's just really, really cool to see him kind of flow and like get into his element.

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So yeah, he's just been that future, futurist kind of thinking person all along.

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And then when Chachi BT hit, that's when, and I was with him with the business where our
business was not doing well.

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You think about it after COVID, the events just shut down.

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We were not able to get revenue from any events.

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So we switched to virtual for MAKON that year.

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And still, even then people were still like, like AI, okay, you know, they didn't really,
it wasn't a thing at all.

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So even though we are pushing this content and trying to educate people, it really wasn't
resonating with people until Chat2BT hit.

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And that was almost like a tangible use case.

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People could start playing around with it.

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So that then just allowed us to scale.

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So did you learn about AI when you worked with MAICON?

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Was that your first or you've already started working with AI?

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Yeah, background, I started my career really on the digital marketing and agency side.

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So I worked with a couple agencies here in Cleveland where my clients were the Cleveland
Clinic, Rock and Roll Hall of Fame.

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then I also had clients mostly in the healthcare space like Abbott Labs and Welch Allen,
so medical supplies.

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And then I actually moved into the tech side.

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So I worked for a conversational text messaging platform that was...

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It was using machine learning.

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It wasn't necessarily like creating like text message responses using AI yet.

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But I was talking and learning about AI when I was working for that tech company.

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And that's what I was telling you where I saw client success, oversaw client success, and
then moved into that revenue ops position.

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so I've, I've always been lit up on innovation and tech.

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So when I met Paul, I'm like, wait a minute, you're here in Cleveland.

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Like I was, I'm like, there's nobody else that I really thought I was kind of alone in the
way that I was thinking.

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And so when I met him, it was so refreshing just to be able to like talk to him about what
AI, what I know of what it is and what he's been doing with it.

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So it was almost like.

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the right place at the right time.

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But then when I first started working with him, I mean, I still didn't know a lot.

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was, I was still kind of just, there was not a really a tool that you can sit there and
play with it by yourself.

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So it's just been a tremendous amount of growth and learning since I've been here at the
Institute.

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So I always ask people, what was your first time using, what was your experience first
time using AI?

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What was it?

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then like, Can you share?

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I wish I could go back.

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I would have to go back into my log and look at what did I ask?

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Was it GPT?

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The first one?

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Yeah, that was the first one.

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Yeah.

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Yeah.

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God.

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wish I could.

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I just remember like, I remember the experience with Yeah.

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What's the experience?

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Yeah.

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Like the experience working with, like I remember him.

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on our Zoom chat being like, holy, this is gonna change the world.

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We are experiencing this in our lifetime and it's going to change the world.

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And then just him having this huge, like.

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kind of like it was wild to hear him go, go, go around it.

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Cause I'm like, okay, let me just play around.

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But he was just like, this is, this is changing everything.

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So it was like this really big deal as far as just being, you know, alongside him through
it too.

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Yeah, that's, that's incredible.

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And I'm so lucky.

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know you and Paul Wurzow is here in Cleveland.

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I can't wait for you to share all the resources, but

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Let's talk a little bit about marketing, right?

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So this is perfect.

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A lot of architects, I always say architects are taught how to master their craft, but not
taught how to or grow a business.

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And one of the things that people, architects don't do is market their business because
they're bit too busy doing production work and they're doing drafting and documentation

225
00:15:24,959 --> 00:15:28,861
and forgetting the fact that they need to go and market their services.

226
00:15:29,632 --> 00:15:35,084
And then they only start marketing when their pipeline is down and then that causes a lot
of stress and anxiety.

227
00:15:35,084 --> 00:15:40,226
Yeah, but with AI, there's so many tools out there that can help.

228
00:15:40,226 --> 00:15:42,207
know, again, it's not architecture tools.

229
00:15:42,207 --> 00:15:43,378
We're not talking about that.

230
00:15:43,378 --> 00:15:45,908
We're talking about marketing marketing.

231
00:15:46,089 --> 00:15:52,271
So you've seen how AI is transforming business practices in all sorts of sorts of ways.

232
00:15:52,772 --> 00:15:59,254
How do you see AI driven marketing tools really making a difference in in small firms or

233
00:15:59,384 --> 00:15:59,834
Yeah.

234
00:15:59,834 --> 00:16:00,915
Larger companies.

235
00:16:00,915 --> 00:16:13,163
And if you have any tools that you can suggest for basic, maybe for the basic architects,
I mean, for people who don't know much about marketing AI tools.

236
00:16:13,484 --> 00:16:20,509
So I use Chats GBT for a lot of business strategy, even when it comes down to marketing.

237
00:16:20,509 --> 00:16:28,918
So even, for example, let's put it in the context of marketing myself for more speaking
sessions or whatever it might be.

238
00:16:28,918 --> 00:16:36,752
Like even just using ChatGPT to kind of reframe how I want to position myself.

239
00:16:36,752 --> 00:16:46,067
Maybe even from the content generation, but I always use it to where it's like amplifying
my voice, amplifying what I'm trying to say.

240
00:16:46,568 --> 00:16:51,170
So that's how I would use ChatGPT like asking prompting questions around...

241
00:16:51,771 --> 00:16:55,162
You can even ask it for our marketing plan like this is my business.

242
00:16:55,162 --> 00:16:58,074
Give it that information around your business.

243
00:16:58,358 --> 00:17:02,659
Just asking for a marketing plan to try to achieve your goals.

244
00:17:02,659 --> 00:17:06,279
There might be something that might spit out that you've never thought about.

245
00:17:06,279 --> 00:17:09,261
Or maybe you're up against a problem.

246
00:17:09,261 --> 00:17:12,261
maybe, yeah, you're not getting enough qualified leads in.

247
00:17:12,261 --> 00:17:13,402
You're not...

248
00:17:15,742 --> 00:17:16,422
Something around that.

249
00:17:16,422 --> 00:17:17,483
You could even ask it that.

250
00:17:17,483 --> 00:17:20,443
Like, here is my problem that I'm having right now.

251
00:17:20,443 --> 00:17:23,514
What would you suggest on...

252
00:17:23,514 --> 00:17:26,988
What are some marketing tactics to help that problem?

253
00:17:26,988 --> 00:17:31,121
And that's what actually that specific thing that prompts.

254
00:17:31,121 --> 00:17:41,268
So Paul created a GPT, meaning so if you have the paid plan of ChatGPT, you can access
these custom GPTs.

255
00:17:41,268 --> 00:17:51,975
And so he created one specifically just for that, like basically putting in your problem
and it will give you actual responses to what you can do to help that.

256
00:17:52,576 --> 00:17:54,097
Okay, I'm looking at it now.

257
00:17:54,097 --> 00:17:55,534
I have a paid one.

258
00:17:55,534 --> 00:17:59,774
So he has custom GPTs on the left side.

259
00:17:59,774 --> 00:18:01,104
Is that what it is?

260
00:18:01,104 --> 00:18:02,774
And what is it called?

261
00:18:02,774 --> 00:18:07,344
So this one's Problems GPT by Smarter F.

262
00:18:07,344 --> 00:18:09,054
See if you can find it.

263
00:18:09,054 --> 00:18:12,534
If not, I could send you the link too.

264
00:18:12,534 --> 00:18:23,034
But it's Problems GPT by Smarter So that's only for people who have paid chat GPT I
believe it is.

265
00:18:23,034 --> 00:18:24,238
Yeah, I believe you.

266
00:18:24,238 --> 00:18:24,618
Correct.

267
00:18:24,618 --> 00:18:36,683
I believe, yeah, in order to access the custom ones, I believe you have to have the paid
one, which I would recommend doing it anyways, because I've seen that the responses are a

268
00:18:36,683 --> 00:18:38,284
lot better anyways.

269
00:18:38,384 --> 00:18:46,417
Yeah, and the thing is I also use the custom GPTs like Kayak GPT, I mean, to help me with
all my travel planning.

270
00:18:46,417 --> 00:18:52,846
Like normally, I have an assistant who helps me with travel planning, but you know, like,

271
00:18:52,846 --> 00:18:54,916
If you just go to the GPT, right?

272
00:18:54,916 --> 00:18:58,246
Like they have all the information right there in seconds.

273
00:18:58,246 --> 00:19:06,166
So, like in terms of architects and who can't afford strategists, like talk to chat GPT,
right?

274
00:19:06,166 --> 00:19:07,046
Yeah.

275
00:19:07,046 --> 00:19:07,666
Yes.

276
00:19:07,666 --> 00:19:17,486
Like, yeah, like you are a marketing and expert marketer or brand, an expert brand
marketer.

277
00:19:17,486 --> 00:19:22,918
And I am trying to give me an example problem that you would have as an architect.

278
00:19:22,988 --> 00:19:24,939
Like when it comes down to marketing.

279
00:19:24,939 --> 00:19:25,760
Okay.

280
00:19:25,760 --> 00:19:27,838
A lot of my pipeline is down.

281
00:19:27,838 --> 00:19:30,762
I don't know where to find leads.

282
00:19:30,943 --> 00:19:34,745
What conferences should I be attending?

283
00:19:34,745 --> 00:19:36,126
yes.

284
00:19:36,126 --> 00:19:36,566
Yeah.

285
00:19:36,566 --> 00:19:36,796
Yeah.

286
00:19:36,796 --> 00:19:38,788
So is that like, if that's the thing.

287
00:19:38,788 --> 00:19:39,648
Yeah.

288
00:19:40,028 --> 00:19:43,490
Prompted that say, but I usually tell it who it is.

289
00:19:43,490 --> 00:19:49,754
So I will say you are an expert marketing consultant.

290
00:19:50,090 --> 00:19:51,881
And I'm your client.

291
00:19:51,881 --> 00:19:55,855
I'm trying to figure out why my pipeline is down.

292
00:19:56,577 --> 00:19:58,388
This is also another little thing I say.

293
00:19:58,388 --> 00:20:03,863
So you can give it that like, I'm trying to figure out what pipeline, why my pipeline is
down.

294
00:20:03,884 --> 00:20:09,590
What questions do you need answered from me in order to build out a marketing plan?

295
00:20:09,590 --> 00:20:14,158
So you can, and then it will ask you, okay, what are, your target market?

296
00:20:14,158 --> 00:20:20,458
Like it will ask you questions basically then you fill those out and then it can actually
think even better.

297
00:20:20,458 --> 00:20:27,578
So it might be things that you're not providing it that it still needs in order to craft
like an actual really good plan.

298
00:20:27,778 --> 00:20:28,478
Does that make sense?

299
00:20:28,478 --> 00:20:30,958
it will also ask questions?

300
00:20:31,198 --> 00:20:32,358
Follow up questions?

301
00:20:32,358 --> 00:20:34,898
You can prompt it to ask you questions.

302
00:20:35,158 --> 00:20:44,224
So you can, so in your original prompt, you say, yeah, you say you're an expert marketing,
a marketing expert.

303
00:20:44,980 --> 00:20:48,371
I'm trying to figure out why my pipeline is down.

304
00:20:48,371 --> 00:20:57,695
What questions do you need answered from me in order to build out a marketing plan to help
me solve for this problem?

305
00:20:57,695 --> 00:21:01,857
So then JotGBT will go through and say, okay, what's your target market?

306
00:21:01,857 --> 00:21:02,497
Who are you?

307
00:21:02,497 --> 00:21:05,879
Who, what's your persona is built out?

308
00:21:05,879 --> 00:21:10,090
So then it actually gets you thinking like, I, okay, here are my personas.

309
00:21:10,090 --> 00:21:12,361
Here are these types of things.

310
00:21:12,421 --> 00:21:14,642
Then it can help build it out.

311
00:21:15,768 --> 00:21:23,140
So it's actually, it's a really good kind of secondary prompt just to dig in a little bit
more.

312
00:21:23,300 --> 00:21:26,821
And then there's, I mean, there's other tools too.

313
00:21:26,921 --> 00:21:36,624
So, for small businesses like HubSpot, for example, if you're using HubSpot, they just
rolled out a whole bunch of AI features around intent.

314
00:21:36,624 --> 00:21:39,865
That's the one that I'm like really interested in.

315
00:21:39,865 --> 00:21:43,509
saying like my high intent,

316
00:21:43,704 --> 00:21:45,875
people that are visiting my website.

317
00:21:45,875 --> 00:21:47,956
How do I know who they are?

318
00:21:47,956 --> 00:21:55,029
So there's a lot of tools that are rolling out AI features in their own system.

319
00:21:55,029 --> 00:22:00,761
So I would recommend starting with your own existing tech stack.

320
00:22:00,801 --> 00:22:01,862
start there.

321
00:22:01,862 --> 00:22:04,103
Start with Google, even Google, like emails.

322
00:22:04,103 --> 00:22:05,703
Like we have Gemini now.

323
00:22:05,703 --> 00:22:12,946
where it's like, you can start using these, this tech that's, you're already, you don't
have to buy anything else yet.

324
00:22:13,262 --> 00:22:19,832
And then you can figure out, where are these gaps that I'm missing and then potentially
like venture off.

325
00:22:19,832 --> 00:22:26,922
But I would just start with what you already know and then kind of start testing out
different technology that way.

326
00:22:27,222 --> 00:22:31,682
So I in HubSpot, because I'm a HubSpot user, I'm going to, I mean, I'm a basic hub.

327
00:22:31,682 --> 00:22:32,962
Where would I find that?

328
00:22:32,962 --> 00:22:35,702
Because I only use it for email campaigns.

329
00:22:36,322 --> 00:22:39,846
So I mean, I know we talked about agents and all, but

330
00:22:40,274 --> 00:22:42,735
but I will look into that in intense.

331
00:22:42,735 --> 00:22:43,425
intense.

332
00:22:43,425 --> 00:22:44,125
Yeah.

333
00:22:44,125 --> 00:22:48,427
look up breeze intelligence, intelligence.

334
00:22:48,427 --> 00:22:48,867
Okay.

335
00:22:48,867 --> 00:22:49,317
Yeah.

336
00:22:49,317 --> 00:22:53,588
And I, so I'm actually testing out some things right now in HubSpot.

337
00:22:53,588 --> 00:23:03,751
So because I've been finding some other things where it will tell you the people that are
like, without any upgrading to different AI tools, it will tell you who's visiting your

338
00:23:03,751 --> 00:23:05,061
website the most.

339
00:23:05,061 --> 00:23:07,246
Like there's new analytics in there.

340
00:23:07,246 --> 00:23:08,366
Yeah.

341
00:23:08,366 --> 00:23:22,186
So I'm right now going through the process of figuring out like what is needed, what like,
is the intelligence part giving me more of without, you know, upgrading.

342
00:23:22,466 --> 00:23:25,286
So I can let you know what I, what I find out too.

343
00:23:25,286 --> 00:23:26,286
That would be amazing.

344
00:23:26,286 --> 00:23:28,366
And I can share that in my use case.

345
00:23:28,366 --> 00:23:34,846
So, so are there any, maybe top five tools that you use that people should explore for
marketing?

346
00:23:34,846 --> 00:23:36,749
Like what about graphics too?

347
00:23:36,749 --> 00:23:38,329
For graphics also.

348
00:23:38,329 --> 00:23:44,619
For graphics side, I have not done any of our marketing for like using AI yet.

349
00:23:44,619 --> 00:23:50,469
So that's going to come as I'm building out my own webpage for speaking and things.

350
00:23:50,469 --> 00:23:53,849
But that's something I definitely do want to lean into.

351
00:23:53,849 --> 00:24:01,629
I would say even just starting for graphics, I'm not, I mean, we use Canva for a lot of
our graphics.

352
00:24:01,849 --> 00:24:04,469
And I know our marketing team loves that.

353
00:24:04,469 --> 00:24:05,793
so, and I

354
00:24:05,793 --> 00:24:08,974
believe there's some AI features happening with that.

355
00:24:10,455 --> 00:24:23,350
I know that Adobe just launched out where it will automatically take one piece of your
creative and then resize it for different vehicles.

356
00:24:23,350 --> 00:24:30,543
So if you need an ad for LinkedIn, if you need an ad for Twitter, whatever it might be,
automatically resizes things for you.

357
00:24:30,543 --> 00:24:35,265
that from a graphics perspective, I know that would save up a lot of time.

358
00:24:35,265 --> 00:24:42,287
because it's a pain in the butt to resize, you know, ads and artwork.

359
00:24:42,287 --> 00:24:50,969
I use Perplexity AI for moving a little bit into the research phase of my sales outreach.

360
00:24:51,009 --> 00:25:05,233
So for example, if I'm looking to reach out to a CMO at a tech company or whoever it might
be, I ask perplexity.ai, what is the latest news product releases and interviews?

361
00:25:05,533 --> 00:25:07,774
on whatever the company name is.

362
00:25:08,075 --> 00:25:11,677
And that way it kind of prompts me with some a little bit more information.

363
00:25:11,677 --> 00:25:17,820
My research base for sales before used to be very extensive before I would jump on a call.

364
00:25:17,820 --> 00:25:22,722
And now I'm basically using AI to help me research very quickly.

365
00:25:22,763 --> 00:25:34,069
So I have some of those like pain points and I can email them and say, hey, I saw you on X
podcast and actually listen to the podcast.

366
00:25:34,189 --> 00:25:41,892
Because that's one thing that I see with the future, is all this content that's out there.

367
00:25:41,892 --> 00:25:43,533
It's just content, right?

368
00:25:43,533 --> 00:25:47,194
so a lot of people are just developing content just because they can.

369
00:25:47,194 --> 00:25:51,536
So to break through that noise, I think it's actually going to shift back to being human.

370
00:25:51,536 --> 00:26:01,340
And I think it's going to be these really highly engaged, personalized marketing efforts,
which there are tools that can do that.

371
00:26:01,340 --> 00:26:03,723
But I think it's going to take a lot of that

372
00:26:03,723 --> 00:26:10,677
you know, human empathy and human, just that personality, right?

373
00:26:10,677 --> 00:26:13,128
To kind of make those connections again.

374
00:26:13,128 --> 00:26:14,929
Okay, so you asked me five tools.

375
00:26:14,929 --> 00:26:21,362
So chat, CPT, perplexity AI, HubSpot, if you're using HubSpot, look into the AI tools.

376
00:26:23,324 --> 00:26:24,564
Let's think.

377
00:26:25,265 --> 00:26:26,466
I'm on the sales side.

378
00:26:26,466 --> 00:26:32,913
So I've used lavender.ai, which if you are doing emails and sales outreach, that is an

379
00:26:32,913 --> 00:26:36,456
email coach and it helps you.

380
00:26:36,676 --> 00:26:37,907
Yo, it's amazing.

381
00:26:37,907 --> 00:26:42,941
It's one of my favorite tools for sales outreach because it's taught me so much about
myself.

382
00:26:43,942 --> 00:26:49,186
So lavender.ai and for marketing, let's see.

383
00:26:50,167 --> 00:26:56,933
if you have a pod, the marketing team, use Descript or Descript for their podcast, for the
podcast.

384
00:26:56,933 --> 00:27:01,916
if anybody has a podcast or thought leadership, that's what they use for

385
00:27:02,603 --> 00:27:03,913
doing all of that.

386
00:27:04,554 --> 00:27:10,497
So I just want to give people a sense of what perplexity is and correct me if I'm wrong,
but I also use perplexity.

387
00:27:10,497 --> 00:27:13,858
The good thing about perplexity is it has all the sources.

388
00:27:13,858 --> 00:27:26,584
So right, like when you ask perplexity for, you know, what are the top pain points
architects are facing, they will actually give you articles so you can create content

389
00:27:26,584 --> 00:27:27,314
around that.

390
00:27:27,314 --> 00:27:29,269
So for architects,

391
00:27:29,269 --> 00:27:31,120
You don't need a whole marketing team.

392
00:27:31,120 --> 00:27:36,312
You just need perplexity, HubSpot, Lavender, like ChatGPT.

393
00:27:36,312 --> 00:27:36,862
Right?

394
00:27:36,862 --> 00:27:40,934
doesn't, you don't have to think about spending so much.

395
00:27:41,354 --> 00:27:42,575
No, no.

396
00:27:42,575 --> 00:27:43,915
And that's what I like.

397
00:27:43,915 --> 00:27:46,386
This is where the human side comes back in, right?

398
00:27:46,386 --> 00:27:53,369
The human side is we're in a world right now that is just telling everybody, if you don't
learn this stuff, you're going to be out.

399
00:27:53,369 --> 00:27:55,310
If you don't evolve, you're going to be out.

400
00:27:55,310 --> 00:27:57,491
And it's very fear-based, right?

401
00:27:57,491 --> 00:27:58,583
So it's like,

402
00:27:58,583 --> 00:28:04,215
How can you start somewhere that feels good to you?

403
00:28:04,215 --> 00:28:18,118
Like that feels like you're excited about it and you really wanna learn and then just
start doing like that's how I approach it is like if it interests me, if it's adding value

404
00:28:18,118 --> 00:28:20,039
to my life, I'm automatically gonna do it.

405
00:28:20,039 --> 00:28:27,617
And anybody that's really like growth minded, I feel like it's going to kind of start down
that path anyways, but.

406
00:28:27,617 --> 00:28:30,999
try not to listen to like, I have to do so many things.

407
00:28:30,999 --> 00:28:43,318
It's just that go, go, go mentality that I truly feel is like we need to just bring it
back down, ground it a little bit, get back into, you know, what are your core beliefs?

408
00:28:43,318 --> 00:28:45,090
What are your values?

409
00:28:45,090 --> 00:28:49,422
You can even train GPT on your values.

410
00:28:49,422 --> 00:28:53,856
And that way, anything that it gives you will be based off of those values, you know?

411
00:28:53,856 --> 00:28:55,969
So I truly like that.

412
00:28:55,969 --> 00:29:00,219
from a branding perspective, from a marketing perspective, that's how I would use it.

413
00:29:00,219 --> 00:29:08,033
It's like, maybe you could train one of those GPTs on, hey, this is my style or this is my
brand voice.

414
00:29:08,033 --> 00:29:09,429
This is who I am.

415
00:29:09,429 --> 00:29:17,585
And then when you want a blog post, it can help you create that framework or maybe some
ideas for a blog post based off of what your values are.

416
00:29:17,585 --> 00:29:19,076
That's amazing.

417
00:29:19,076 --> 00:29:20,566
Like I started the podcast.

418
00:29:20,566 --> 00:29:23,437
I actually didn't want to start the podcast because

419
00:29:23,437 --> 00:29:25,337
I was afraid people will hate me.

420
00:29:25,337 --> 00:29:27,617
I'm talking about AI.

421
00:29:27,617 --> 00:29:31,737
And I actually talked to Addy and Adam there in Maycon.

422
00:29:31,737 --> 00:29:33,367
They're the founders of Forum 3.

423
00:29:33,367 --> 00:29:41,797
I asked them, I'm about to launch a podcast, but I'm so nervous because, you know, what if
people will say, why are you promoting AI?

424
00:29:41,797 --> 00:29:43,297
I'm not promoting AI.

425
00:29:43,297 --> 00:29:47,917
I'm just educating people on the AI tools that we're using in architecture.

426
00:29:47,917 --> 00:29:51,497
So instead of being anxious, just be curious, right?

427
00:29:51,497 --> 00:29:53,158
and see how it can help you.

428
00:29:53,158 --> 00:29:54,468
It's not going anywhere.

429
00:29:54,468 --> 00:29:56,078
That's the whole thing.

430
00:29:56,178 --> 00:29:57,039
Yeah.

431
00:29:57,039 --> 00:30:04,611
So it's the biggest takeaway for me is like, notice when you're moving in fear versus not.

432
00:30:04,611 --> 00:30:15,504
don't like if you're afraid that you're going to be left behind, like try try to lift that
narrative in your head and saying, yes, what can I be?

433
00:30:15,504 --> 00:30:17,004
How can I become curious?

434
00:30:17,004 --> 00:30:18,585
How can I become?

435
00:30:20,565 --> 00:30:26,130
this, how can I use AI to better my own life and my own personal growth?

436
00:30:26,130 --> 00:30:38,320
That's where I think it starts to kind of change the mindset a little bit is when you're
using it as that like trusted friend or tool.

437
00:30:38,320 --> 00:30:40,271
Some people say, you know, use it as a tool.

438
00:30:40,271 --> 00:30:44,415
Some people are, it's, there's, there's just so much information out there.

439
00:30:44,415 --> 00:30:49,162
So that's why I always like have a really strong core belief about who you are.

440
00:30:49,162 --> 00:30:50,037
Right.

441
00:30:50,037 --> 00:31:00,201
And that way you can, you'll know what feels good, what doesn't feel good to you and how
you want to evolve into whatever, you know, the marketing is.

442
00:31:00,401 --> 00:31:07,044
So this is great segue to our next topic for your personal journey with mindfulness and
AI.

443
00:31:07,044 --> 00:31:13,427
So I recently saw your interview and conversation on LinkedIn with John B Johnson.

444
00:31:13,427 --> 00:31:18,889
And I know you're a big advocate for mindfulness and well-being, which is so interesting
when,

445
00:31:19,627 --> 00:31:21,488
you connected all to AI.

446
00:31:21,488 --> 00:31:25,160
can you tell a little bit about your journey of mindfulness?

447
00:31:25,461 --> 00:31:27,122
Yeah.

448
00:31:27,122 --> 00:31:27,662
Sure.

449
00:31:27,662 --> 00:31:35,448
So I know it's like to spectrum, like AI and being a yoga teacher, it's like two
opposites.

450
00:31:35,448 --> 00:31:37,029
a plunger.

451
00:31:37,029 --> 00:31:38,460
And a cold plunger.

452
00:31:38,460 --> 00:31:48,237
I mean, it's really been, okay, to be honest with you, two years ago, it was, I was in a
really tough spot.

453
00:31:48,237 --> 00:31:53,797
because I was learning about all of this and automatically my brain went to fear.

454
00:31:53,797 --> 00:31:57,247
Like, how is this going to affect humanity?

455
00:31:57,247 --> 00:32:09,327
How is this going to affect people, especially their attention spans and their mindfulness
and their core essence?

456
00:32:09,327 --> 00:32:10,747
Like, how is it going to affect us?

457
00:32:10,747 --> 00:32:14,357
And I was not sure if I thought I had to choose a side.

458
00:32:14,357 --> 00:32:16,983
I had to choose either being this tech

459
00:32:16,983 --> 00:32:31,427
futurist thinker or I had to be grounded in my yoga and my wellness and my well-being in
the spiritual side and it really I Something flipped with me where I was like, well, I'm

460
00:32:31,427 --> 00:32:44,231
both of those things I've always been driven by innovation in tech I've always been driven
in learning and what the future is going to look like and I'm also very very much grounded

461
00:32:44,231 --> 00:32:45,845
in myself

462
00:32:45,845 --> 00:32:48,127
and grounded in my own practices.

463
00:32:48,127 --> 00:32:52,902
And so I started thinking like, how can I meld both of those things?

464
00:32:52,902 --> 00:32:54,533
How can I combine both of those things?

465
00:32:54,533 --> 00:33:03,402
So that way I'm helping people because I know that's why I'm that's my purpose is to
always be helping people and helping them, you know, unlock their true potential.

466
00:33:03,402 --> 00:33:11,061
So I just started thinking about it's like, well, people, especially after COVID and
especially after work,

467
00:33:11,061 --> 00:33:12,882
I mean, there's burnout culture, right?

468
00:33:12,882 --> 00:33:18,546
And like you mentioned, it's in every industry, especially in technology, but also in your
industry.

469
00:33:18,546 --> 00:33:21,328
Burnout culture is a real thing.

470
00:33:21,548 --> 00:33:24,730
And there's also the isolation pandemic.

471
00:33:24,730 --> 00:33:27,632
So after COVID, people feel super isolated.

472
00:33:27,632 --> 00:33:33,977
There's also the Gen Z where they're trying to find their way into the workplace.

473
00:33:33,977 --> 00:33:36,738
So there's all of these things happening.

474
00:33:36,779 --> 00:33:40,289
And I just started thinking, I'm like, well, AI could help.

475
00:33:40,289 --> 00:33:41,730
Those solve for those things.

476
00:33:41,730 --> 00:33:44,732
could help solve for burnout if we do it correctly.

477
00:33:44,732 --> 00:33:54,697
So what if it allowed us to free up, it was so productive for us that we can eliminate
some of those tasks that we don't like to do.

478
00:33:54,697 --> 00:33:56,878
We can have AI doing those things.

479
00:33:56,878 --> 00:34:02,081
And what if it opened up our time to maybe coming down to a four day work week?

480
00:34:02,081 --> 00:34:06,764
And I said that to people two years ago and they're like, never gonna happen, Tamra, never
gonna happen.

481
00:34:06,764 --> 00:34:09,885
And now people are actually thinking like,

482
00:34:10,869 --> 00:34:15,671
I know how important my employees well-being is.

483
00:34:15,831 --> 00:34:17,272
How can I use that?

484
00:34:17,272 --> 00:34:18,812
I'm hoping this is a lot.

485
00:34:18,812 --> 00:34:23,694
I'm having more conversations with leaders that are thinking this way, but there's still a
lot of work to do.

486
00:34:24,415 --> 00:34:34,839
But you know, what, like, what, what, would that future look like if we could actually do
things that can give employees time back in their life to spend it with family, to spend

487
00:34:34,839 --> 00:34:40,321
it in nature, to go on more trips, to really like ground ourselves.

488
00:34:40,709 --> 00:34:42,850
So that's like one aspect of it.

489
00:34:42,850 --> 00:34:49,844
And that's where I've been trying to, you know, understand like, how can I help people
with that?

490
00:34:49,844 --> 00:34:54,096
And that's when I developed those mindfulness sessions that are at our event.

491
00:34:54,457 --> 00:35:03,501
But I tied in AI, you know, I used, I had AI creators, they built those beautiful videos
for me.

492
00:35:03,622 --> 00:35:10,355
So I wanted to show how creative you could get using AI and how it can unlock some of that
creativity because maybe it's

493
00:35:11,019 --> 00:35:13,090
something you didn't think of, right?

494
00:35:14,071 --> 00:35:24,096
I also made my own meditation music using AI, which for me, that was super fun because I,
mean, my yoga practice is my creative outlet.

495
00:35:24,096 --> 00:35:26,198
My playlists are my creative outlet.

496
00:35:26,198 --> 00:35:31,861
So like creating meditation music and telling it how I want it to sound.

497
00:35:31,861 --> 00:35:35,102
And it was just, it was a lot of fun.

498
00:35:35,102 --> 00:35:40,045
And then to see everything come together and putting people through a meditation when

499
00:35:40,045 --> 00:35:45,385
I'm talking about creativity and unlocking your intuition and coming into your intuition.

500
00:35:45,385 --> 00:35:49,405
It just all came together in such a beautiful way.

501
00:35:50,265 --> 00:35:52,085
So yeah, that's what I'm trying to do.

502
00:35:52,085 --> 00:35:57,405
I'm trying to help people feel grounded in all of these advancements in technology.

503
00:35:57,405 --> 00:35:59,965
then also trying to...

504
00:35:59,965 --> 00:36:07,285
I can see if we could figure out, especially for small businesses, think about all the new
businesses that could happen.

505
00:36:07,285 --> 00:36:10,049
If AI could help you open up your...

506
00:36:10,049 --> 00:36:12,530
business of your dreams that you've always wanted to.

507
00:36:13,210 --> 00:36:26,554
There is a framework there and I know people have it, but it's like, want to know what are
some very easy, like how do I go from zero to starting my own small business using AI,

508
00:36:26,554 --> 00:36:35,608
website creation, getting my website up, like all of these things, it's there and I know
the tools, but it's like, that is where my brain is thinking.

509
00:36:35,608 --> 00:36:37,267
It's like, how can we start?

510
00:36:37,429 --> 00:36:47,752
inspiring new businesses to for people that just have been especially think about it with
maybe potentially job losses happening because of AI.

511
00:36:47,752 --> 00:36:54,754
Like that is tying people tie their purpose into what their work what their work is right.

512
00:36:54,754 --> 00:37:00,395
So potentially what if they can then open up their own business from from that.

513
00:37:00,395 --> 00:37:04,156
That's what that's the kind of things that I think about and more of a bigger picture.

514
00:37:04,156 --> 00:37:06,349
But I'm also like

515
00:37:06,349 --> 00:37:07,749
want to know the hows.

516
00:37:07,749 --> 00:37:10,849
Like how can I help people do these other things?

517
00:37:10,929 --> 00:37:15,709
Yeah, I appreciate what you said about job loss because I'm from the Philippines.

518
00:37:15,709 --> 00:37:23,909
you know, and in the Philippines, there's a huge BPO business, you know, I don't know if
you know what BPO is, business process outsourcing.

519
00:37:23,909 --> 00:37:28,769
So a lot of companies like Amazon and all the call centers are there.

520
00:37:28,969 --> 00:37:36,109
And yeah, like 2000 jobs for this company that does medical transcription got eliminated.

521
00:37:36,109 --> 00:37:37,089
Wow.

522
00:37:37,089 --> 00:37:42,969
And that's like, you know, that's 2000 families, you know, like that's 2000 times five,
right?

523
00:37:43,209 --> 00:37:46,229
So because that's there are five people in their family.

524
00:37:46,229 --> 00:37:52,779
So hearing you speak about the positive outcomes of AI, like you can start your own
business.

525
00:37:52,779 --> 00:38:01,029
I'm really curious to see that, you know, maybe we'll do another interview later because I
also want to help people who lost their jobs.

526
00:38:01,029 --> 00:38:02,911
Like how can they, right.

527
00:38:02,911 --> 00:38:06,454
educate themselves, maybe start, that's a great start in your business, right?

528
00:38:06,454 --> 00:38:09,146
Like, right, right.

529
00:38:09,146 --> 00:38:18,013
And like, and that's where that's where I mean, I've gone through this in my own personal
journey where it's like, feeling lost.

530
00:38:18,334 --> 00:38:23,639
I, from that tech job, for example, our department completely that we got let go.

531
00:38:23,639 --> 00:38:30,384
So I've been through the, the job loss feeling and you do, question your purpose.

532
00:38:30,384 --> 00:38:31,701
You question like,

533
00:38:31,701 --> 00:38:33,322
Was I going down the right path?

534
00:38:33,322 --> 00:38:34,983
Am I on the right path?

535
00:38:35,044 --> 00:38:36,825
And it's very scary.

536
00:38:36,825 --> 00:38:39,676
it's, so I've done, I read a lot of books.

537
00:38:39,676 --> 00:38:53,117
I read a lot around, you know, like low research and the brain and also the spiritual side
of like getting in tune with your intuition and consciousness.

538
00:38:53,117 --> 00:38:56,259
And so I'm kind of blending everything that I've learned.

539
00:38:56,259 --> 00:38:59,245
And that's where that,

540
00:38:59,245 --> 00:39:10,495
point of me even feeling really lost, like, my goodness, should I, do I continue down this
AI path or do I really lean into what lights me up inside as this wellbeing and wellness

541
00:39:10,495 --> 00:39:11,556
side?

542
00:39:11,556 --> 00:39:20,683
And then being able to pinpoint that intersection was one of those moments when I was
like, my gosh, like that is, that's it.

543
00:39:21,084 --> 00:39:26,631
Helping people find those moments of like, what it is, what

544
00:39:26,631 --> 00:39:30,865
lights them up with their life, you know, that is huge.

545
00:39:30,865 --> 00:39:31,715
And it's hard.

546
00:39:31,715 --> 00:39:35,569
It's hard stuff, especially people losing their job, like 2000 people.

547
00:39:35,569 --> 00:39:37,930
mean, that's tough stuff.

548
00:39:37,930 --> 00:39:42,604
And they're going to need that grounding in the mindfulness and the meditation.

549
00:39:42,604 --> 00:39:46,318
They're going to need some sort of practice to help them through that.

550
00:39:46,318 --> 00:39:47,318
Right.

551
00:39:47,318 --> 00:39:49,380
So yeah, yeah.

552
00:39:49,380 --> 00:39:51,042
There's a lot.

553
00:39:51,042 --> 00:39:51,332
Yeah.

554
00:39:51,332 --> 00:39:55,585
So you've also overcome a lot of personal, you know,

555
00:39:55,871 --> 00:40:03,024
What is the word, you know, challenges like a single mom of two beautiful boys and
navigating all the things.

556
00:40:03,024 --> 00:40:07,766
Can you talk a little bit about, mean, you know, we're all human, right?

557
00:40:07,766 --> 00:40:13,749
We all have our own challenges, but how do you navigate challenges and convert them into
success?

558
00:40:13,749 --> 00:40:17,891
And you mentioned that, you know, who are you really the podcast?

559
00:40:17,891 --> 00:40:21,932
said your response was unlimited potential, right?

560
00:40:21,932 --> 00:40:23,713
So can you talk about that?

561
00:40:23,885 --> 00:40:33,525
Because like all of us, I might look all put together and like have all my shit in order,
but there's a lot going on behind the scenes.

562
00:40:33,565 --> 00:40:34,745
Yeah.

563
00:40:35,465 --> 00:40:41,365
So I have, I've been through a lot of adversity.

564
00:40:41,365 --> 00:40:51,675
So whether it be being a single mom, so I was the one that made the decision to leave
their dad and we were together for 14 years.

565
00:40:51,675 --> 00:40:53,989
That was probably the hardest thing I've ever done in my

566
00:40:55,966 --> 00:41:00,430
but that at the time I'm like, my God, I'm tearing apart my family.

567
00:41:00,430 --> 00:41:04,003
I'm ruining my boy's future, all of these things in my head.

568
00:41:04,003 --> 00:41:18,905
And so that was really good practice for me, honestly, to be able to transform it into
more of a positive because I truly think they're, they're the way that I have always grown

569
00:41:19,085 --> 00:41:23,845
is through pain, some sort of pain, either heartache or death.

570
00:41:23,845 --> 00:41:29,025
in my family or just something, you know, what happened to me.

571
00:41:29,025 --> 00:41:32,556
And that's ever since I was 16, my dad passed away when I was 16.

572
00:41:32,556 --> 00:41:39,150
So overcoming that, turning that into some sort of positive at a very early age, right?

573
00:41:39,150 --> 00:41:44,271
So it's been just this practice of how kind of flipping my mindset.

574
00:41:45,352 --> 00:41:50,253
I gave up alcohol three and a half years ago, for example, and that was...

575
00:41:50,469 --> 00:41:51,860
One of the hardest.

576
00:41:51,860 --> 00:41:57,094
always say both of those two things were really, really difficult times in my life.

577
00:41:57,835 --> 00:42:05,892
But I knew that I would never be able to be the person that I want to become if I was
still drinking.

578
00:42:05,892 --> 00:42:06,943
And I was not drinking.

579
00:42:06,943 --> 00:42:09,235
was not an alcoholic.

580
00:42:09,235 --> 00:42:10,146
Did I have a problem?

581
00:42:10,146 --> 00:42:10,516
Yes.

582
00:42:10,516 --> 00:42:14,039
Because on the weekend, I looked forward to drinking on the weekends.

583
00:42:14,039 --> 00:42:19,287
It was one of those things where I'm going out on the weekends with my girlfriends and
just having fun.

584
00:42:19,287 --> 00:42:24,378
but I wasn't able to, I wouldn't just have one, right?

585
00:42:24,418 --> 00:42:30,920
I did not have a good relationship with alcohol where I used it to numb problems that were
going on with me.

586
00:42:30,920 --> 00:42:35,492
I used it to hide some of the emotions that I never wanted to feel.

587
00:42:35,492 --> 00:42:46,505
So when I gave up, it was this moment of like actually going through really hard stuff of
feeling what I was locking away for years and years and years.

588
00:42:46,865 --> 00:42:47,645
And

589
00:42:48,553 --> 00:43:00,188
After I, I mean, I've gone through a lot of different therapies and I have had a coach and
things like that, but just kind of unveiling and figuring out like, who am I really?

590
00:43:00,188 --> 00:43:01,258
Right?

591
00:43:01,318 --> 00:43:08,421
At the end of the day, I've seen so many amazing things that I've done that I've never
thought I've been able to do.

592
00:43:08,421 --> 00:43:18,155
So for example, I also, started, I call it last call Cleveland, where it's, I realized a
lot of people were trying to give up alcohol, you know?

593
00:43:18,273 --> 00:43:19,734
They felt just like me.

594
00:43:19,734 --> 00:43:23,305
were not necessarily like AA didn't resonate with them.

595
00:43:23,305 --> 00:43:28,858
They didn't feel like they needed a program, but they still wanted to live healthy lives
and they knew alcohol was getting in the way.

596
00:43:28,858 --> 00:43:32,879
So I created an event for a Friday night.

597
00:43:32,879 --> 00:43:38,622
It was a yoga class, but then I played like really good music, like a club club kind of
thing.

598
00:43:38,622 --> 00:43:44,104
Like music you would want to listen to when you're getting ready to go out or when you are
out.

599
00:43:44,104 --> 00:43:47,175
And it was fun and people would connect.

600
00:43:47,589 --> 00:43:53,413
and share stories and we would have a mocktail, you know, somebody come in and make us
alcohol free drinks.

601
00:43:53,414 --> 00:44:00,839
So I use that pain that I experienced though to help it evolve into something that was
helping others.

602
00:44:01,140 --> 00:44:11,668
And I just find that the more that I share my story around it, the more people are feeling
empowered to do the same with their own lives, right?

603
00:44:11,668 --> 00:44:14,371
And that's why I said, my, my, who am I really?

604
00:44:14,371 --> 00:44:17,461
I'm an unlimited potential because I truly think that now.

605
00:44:17,461 --> 00:44:24,515
I'll notice even when my brain starts to like put a limit on me and I'm like, there you
are brain.

606
00:44:24,515 --> 00:44:27,146
Like there's that old condition belief.

607
00:44:27,146 --> 00:44:31,308
Like, and typically a condition belief is we're, I'm not good enough.

608
00:44:31,308 --> 00:44:35,251
We're that's in us, all of us that I'm not good enough.

609
00:44:35,251 --> 00:44:41,394
So if we could kind of pick that apart and like understand that's not true.

610
00:44:41,394 --> 00:44:42,334
That's not true.

611
00:44:42,334 --> 00:44:47,117
That was just a belief from when we were way back, like little that we it's in

612
00:44:47,117 --> 00:44:50,339
still does in us and that's not true right now.

613
00:44:50,379 --> 00:45:01,107
Once you kind of let go of all of that, it's almost like you step into your power of
unlimited potential and just really like leaning into the things that really light you up

614
00:45:01,107 --> 00:45:02,407
as a human.

615
00:45:03,108 --> 00:45:11,714
So I like that you said, like, unlimited potential as a human because right now, there's a
lot of anxiety going on.

616
00:45:11,714 --> 00:45:15,849
But I love what you just said about unlimited potential and a lot of

617
00:45:15,849 --> 00:45:27,365
negative, know, we see sometimes ourselves as limited because of our childhood and all the
things, I love, I just wanted to congratulate Tamra, you know, about, you know, regarding

618
00:45:27,365 --> 00:45:29,156
all of the things you're doing.

619
00:45:29,156 --> 00:45:33,188
I'm blown away by what you've done in the last four years.

620
00:45:33,188 --> 00:45:40,062
I've only known you for a year, but four years at Marketing AI Institute and that you've
actually put Cleveland in the map.

621
00:45:40,062 --> 00:45:45,205
And so like I'm proud Cleveland, like you're a team, right?

622
00:45:45,429 --> 00:45:46,409
Yeah.

623
00:45:46,409 --> 00:45:50,153
Seeing you not in a bikini or like part of us.

624
00:45:50,153 --> 00:45:53,106
It's so funny because we all go clothes bungee.

625
00:45:53,106 --> 00:45:56,069
We have clothes on today.

626
00:45:56,819 --> 00:46:01,182
We're like, and Tamra is so gorgeous with her fancy high heels.

627
00:46:02,504 --> 00:46:05,877
I did have to wear my, my, those heels.

628
00:46:05,877 --> 00:46:06,968
I love those heels.

629
00:46:06,968 --> 00:46:09,130
I mean, they are perfect for an AI show.

630
00:46:09,130 --> 00:46:09,560
So.

631
00:46:09,560 --> 00:46:09,911
Yeah.

632
00:46:09,911 --> 00:46:12,993
For like two seconds, right before your feet hurt.

633
00:46:13,505 --> 00:46:22,609
I just wanted to congratulate you Tamra for all your success and your journey from, you
know, I mean, from the beginning, but you know, all of the things that you've shared in

634
00:46:22,609 --> 00:46:31,233
the podcast about overcoming limiting beliefs and you are enough and just seeing you shine
at the MAICON.

635
00:46:31,233 --> 00:46:38,250
Like, I mean, you got a lot of, you're the director of partnerships and the partners were
not, they were all major.

636
00:46:38,250 --> 00:46:40,776
I was like, wow, they're all in Cleveland?

637
00:46:42,449 --> 00:46:54,978
The future Australia, Adam and that's that was my mind was blown just by the quality of
the vendors, the exhibitors, the speakers, everyone.

638
00:46:54,978 --> 00:46:58,601
It was just top notch and I wanted to congratulate you.

639
00:46:58,601 --> 00:47:00,882
Maybe see some cameras.

640
00:47:00,983 --> 00:47:02,884
You know what's next for Tamra?

641
00:47:02,884 --> 00:47:04,495
Can you share what's next?

642
00:47:04,495 --> 00:47:09,248
Well, OK, so this is really this is all kind of coming together now.

643
00:47:09,783 --> 00:47:20,678
But I've realized since Maycon, so many people reached out to me that are thinking the
same, feeling the same, feeling a little bit, I don't want to say lost, but just feeling

644
00:47:20,678 --> 00:47:25,950
that they need more conversations around the wellbeing and the mindfulness and all of
this.

645
00:47:25,950 --> 00:47:35,649
So I want to start a community, just like I did for last call, I want to start a community
of these people that are just wanting to connect.

646
00:47:35,649 --> 00:47:38,151
with other like-minded people and it's very open.

647
00:47:38,151 --> 00:47:48,308
think there's a lot of work we could do, especially in the DEI space, bringing that to
light around, especially like bias in AI.

648
00:47:48,308 --> 00:47:52,642
So there's a couple thought leaders that I've been talking to around that.

649
00:47:52,642 --> 00:47:57,916
there's, I just feel so grateful because I'm, and at heart, I'm a connector.

650
00:47:57,916 --> 00:48:02,443
Like I love connecting people and I...

651
00:48:02,443 --> 00:48:03,694
been thinking a lot about it.

652
00:48:03,694 --> 00:48:05,029
So how can I connect those people?

653
00:48:05,029 --> 00:48:15,232
It's like, I got to start something I got to just, you know, even if it's a meeting every
one, one once a week, once every two weeks, just to start something where people can have

654
00:48:15,232 --> 00:48:21,187
resources and they can have open conversations and guidance from others.

655
00:48:21,187 --> 00:48:24,508
I just am really passionate about that.

656
00:48:25,270 --> 00:48:27,071
So thanks so much, Tamra.

657
00:48:27,071 --> 00:48:30,593
And where can people find you or which connect with you?

658
00:48:30,729 --> 00:48:32,170
I would go on my LinkedIn.

659
00:48:32,170 --> 00:48:37,753
It's just my name, Tamra Murawski, and then connect with me on LinkedIn for sure.

660
00:48:37,854 --> 00:48:38,744
Thank you so much.

661
00:48:38,744 --> 00:48:40,446
I really enjoyed our conversation.

662
00:48:40,446 --> 00:48:42,977
Thank you so much.

663
00:48:44,887 --> 00:48:48,479
Thanks for joining us in another episode of AI for Architects.

664
00:48:48,479 --> 00:48:54,422
I hope today's episodes spark your curiosity about AI's impact and opportunities in
architecture.

665
00:48:54,523 --> 00:49:06,149
Subscribe to our podcast so you don't miss our upcoming episodes and sign up for our
newsletter for exclusive content and AI tool reviews at ai4architects.ai forward slash

666
00:49:06,149 --> 00:49:07,370
subscribe.

667
00:49:07,450 --> 00:49:12,973
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