Onchain Growth Club: Crypto & Web3 Marketing Talks
Growth is crypto's biggest unsolved challenge. While the tech keeps evolving, most projects struggle to find their audience, keep them engaged, and scale beyond the crypto bubble. That's what the OGC Podcast explores - the tactics, playbooks and stories behind builders shaping crypto's emerging plat...
Recent Episodes
Feb. 22, 2026
Rethinking Grants: From Black Hole to Growth Engine w/ Mashal Waqar, Octant
Grants were supposed to grow crypto ecosystems. Instead, hundreds of millions disappeared into a black hole - no accountability, no results, no clear strategy. The industry is still recovering from it. Mashal Waqar has been s...
Dec. 9, 2025
From Solo Newsletter to Media Startup: Growing in Crypto & AI w/ TPan, Milk Road
Most crypto growth content is either too technical or too basic. Few people bridge serious web2 growth expertise with crypto-native insights. Fewer still build audiences from scratch and scale them to real businesses. TPan (T...
Nov. 11, 2025
Building Crypto's 100-Person Superagency w/ Danny Gazit, Hype
The crypto market moves fast. Metas change weekly. One day it's DeFi, the next it's meme coins, then AI agents. How do you build a sustainable marketing business in this chaos? Danny Gazit, CEO of Hype, has been navigating cr...
Sept. 29, 2025
From SEO to LLMs: The New Era of AI Marketing w/ Malte Landwehr, Peec AI
Malte Landwehr, CMO of Peec AI, talks about the evolving landscape of marketing in the age of AI and large language models (LLMs). We discuss the transition from traditional SEO to AI-driven discoverability (GEO), the challen...
Sept. 11, 2025
Building Cross-Chain DeFi Beyond the Hype w/ Shaun Janse van Vuuren, ChainFlip
Shaun van Vuuren, Head of Marketing and Comms at ChainFlip, breaks down how they're building cross-chain DeFi beyond the hype - native Bitcoin ⇄ ETH⇄ Solana swaps with no bridges or wrapped tokens. As the space matures, Chain...
Aug. 18, 2025
The End of Vanity Metrics in Crypto Marketing w/ Brett Li, Flipside
Brett Li, VP Marketing at Flipside, breaks down why web3 growth is finally maturing beyond hype-driven tactics. As institutional money flows in, protocols are ditching vanity metrics for real business fundamentals like user j...